Launch of the Disney + platform in France

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This Tuesday, April 7 is D-Day for the Disney + streaming platform in France. Launched last November in the United States, Canada and the Netherlands, Disney's video on demand and subscription service arrives in France. Overseas fans will have to wait until the end of April, or even the fall for Reunion and Mayotte.

Publicity

The launch was initially scheduled for March 24, the day the platform launched in seven other European countries. In France, Disney had to give in to the requests of the French government which was afraid of a congestion of the networks, already very requested in this period of confinement. It must be said that the catalog of the Disney platform, which aggregates all the Disney classics, Marvel films and National Geographic documentaries, is likely to attract the whole family to the station.

From the new High School Musical series to the animal documentary Elephant , to which the former royal princess Meghan Markle lends her voice in an original version, through unseen films, Disney + wants to create appointments. Subscriptions started at midnight and give access to more than 500 films and thousands of episodes of series, including around thirty new creations.

Special programming for the launch

Perhaps the most anticipated series is The Mandalorian . We follow a bounty hunter from the Star Wars universe, helmeted and mysterious, responsible for flushing out a baby Yoda, who has already been the darling of social networks since the American broadcast. For its first steps in France, the group has mounted a special program with the Tuesday evening broadcast of the first episode of the series on Canal + in clear, then on C8 and CStar. The most recent blockbusters will however be absent from the service because of French law.

If Netflix created the fashion of binge watching , the fact of watching all the episodes of a series at once, the Disney platform does the opposite: it will put online every Friday the new episodes to retain its subscribers.

The platform already claims 29 million subscribers worldwide in less than three months. What to be able to claim to compete very quickly with Netflix.

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