- The audiovisual group Mediawan launched on Monday a new ephemeral and free channel called #ALaMaison.
- This channel offers programs from 7 am to midnight for French people in confinement.
- But what are the programs broadcast on the channel worth?
Who would have thought to live one day in a world where we would create special containment TV channels? It is now done with the coronavirus crisis, and the creation of #ALaMaison by Mediawan. In collaboration with numerous media, cinema and telecoms players, the audiovisual group launched a free and ephemeral channel on Monday, which offers educational and family programs from 7 am to midnight (then continuously without interruption).
Concretely, the actors of this project (the TF1 group, France Télé, M6, Canal +, Pathé Films, Reservoir Prod etc.), provide the channel with free programs, such as documentaries, films, series, which will be enriched by unpublished content as and when contained. An offer designed to "help families set up new, united and collective routines," Pierre-Antoine Capton, co-founder and chairman of the Mediawan executive board, told AFP.
In the intention it is fine, but what is #ALaMaison worth? Is there anything to let go of your cooking and yoga lives on Instagram? Does the free and ephemeral channel help to appreciate the passage of time? 20 Minutes closely followed the first hours of #ALaMaison and gives you its verdict (and its suggestions).
From 9h to 10h: The cold shower
Well, to be honest, we were expecting a gym program or an episode of Paw Patrol . As long as we do, we are not going to break the nenette on a Monday morning with anxiety-provoking news… Well no, for its first steps, #ALaMaison has decided to broadcast a historical documentary on… The War of the Trenches. A bold choice to start the week off right, right? Or perhaps it is to remind viewers (and children), that humanity has known worse than the coronavirus?
The suggestion of "20 Minutes": If it was up to us, we would have broadcast a few episodes of the Magic Bus , by Hey Arnold! or Razmoket to relax the atmosphere a bit…
From 10h to 11h: Fun, fun, fun
After an indestructible documentary on meteorites, followed by another documentary on Mars, #ALaMaison continues at 10:30 with a… Documentary on the medicine of the future! "When robots take control of medicine", we hear in particular. We therefore understand that the morning delirium of the chain is, a priori, to try to educate us. Why not. (But where are you Sophie Davant?)
The suggestion of "20 Minutes": If we wanted to stay in the educational field, we would have proposed something a little funky like Motus or Who's who? with Marie-Ange Nardi. It's part of the France Télé catalog, so it's available, and it stirs your brain. Meet us Thierry Beccaro! "Coronavirus": "CORONAVIRUS".
11 a.m. to 12 p.m .: The meaning of life
It is only at the end of the morning that we really understand what kinds of living things are hiding behind the programmers of #ALaHouse: human beings. Human beings who no longer know where they come from or where they are going, and who ask themselves a lot of questions. Hence the new documentary (still yes) of 11:08 am on "baby made to measure, recreating life in the laboratory". (In reality, fed up with docus, we pick up)
The suggestion of "20 Minutes": Not being sure to find the answers on the meaning of life or the why of the universe, we would rather bet on two episodes of Malcolm . W9 broadcasts it, do you want it here when we work, and there in full confinement there is no one anymore.
From 12 p.m. to 1 p.m .: Relaxation break!
Ah finally ! Well no. At noon, make way for The Wizarding Spirit: The mag , presented by Fred Courant, broadcast since 2015 on France 3. The show is more pleasing than the previous two hours, let's face it, but we also expected entertainment … On the program: Ariane rockets and jellyfish. Okay, we zap on TF1 and Jean-Luc Reichmann.
The suggestion of "20 Minutes": Why not a culinary program? Or even better, a best-of of the best episodes of La cuisine des Mousquetaires !
From 1 p.m. to 2 p.m .: The end is near
The 1:00 p.m. to 2:00 p.m. block is the most unsettling time slot of #ALaMaison at the moment. For almost an hour, the chain offers a program around the story ( no comment ), but without tail or head. Example: The program goes from the Iranian Revolution of 1979 to the invention of the microwave, then to the impeachment procedure against Bill Clinton, to finish on prohibition. And we pass you the fear of the transition to the year 2000. Exciting sequences in themselves, but the absence of transition brings a little side "end of the world" a little creepy. As if we were remaking the film of history at full speed (and without any logic) before dying.
The suggestion of "20 Minutes": A JT is quieter. Half a day on BFMTV is probably less stressful.
From 2 p.m. to 3 p.m .: Bore out
After the 1 pm apocalypse, it's time for calm time. And what could be better than a short documentary on castles to recover from your emotions? This is too much for us, we let go of the ramp and we go to France 2 to watch La Princesse de Montpensier by Bertrand Tavernier. (In fact no, we would have loved to take a little nap in front of the Guédelon site but we had to write this article)
The suggestion of “20 Minutes”: To keep us going after the meal, only episodes of Sous le soleil could have entertained us.
So, what do we think of #ALaMaison? Let's be honest, this first part of the day does not break a duck's three legs, and sounds like old sleepless nights past Hunting and fishing at 4am. The end of the day and the evening should be more cheerful (we are promised films like Microcosmos ), but it is not because we are in full confinement that we should be handed over the old drawer bottoms (except you Fred ). But we believe in it, no doubt that #ALaMaison will raise the bar, right?
Television
Coronavirus: Mediawan Group Launches “#ALaMaison”, a Containment TV Channel
Web
Coronavirus: In full containment, live cooking is on the rise
Where to find #ALaMaison?
The channel is available during all the confinement on MyCanal, Molotov, on 233 for Bouygues Télécom subscribers, 239 at SFR, 47 at Free and 31 and 211 at Orange.
- TNT
- Television
- Containment
- Coronavirus
- TV program