- Contributions to the fight: Pinko's combative shirt, the proposed purchase of The Attico and the Lodi masks
- Valentino donates a million euros to the Ifema hospital and Dolce & Gabbana funds an investigation to curb the coronavirus
- Never has a crisis unleashed a wave of global solidarity like the current one. Driven on social media by Hollywood stars, singers, influencers, kings and princes, and thousands of anonymous people , this tide raises funds for research and the purchase of medical supplies, prompts them to stay home and protect the vulnerable.
The Covid-19 arrived stealthily and sneaked into palaces, homes, ministries, and nursing homes around the world, without differentiating between countries, races, religions, or ideologies, and attacked with force. The same one with which the entire globe has reacted against him, forming a wave of solidarity in which each one uses the weapons at their fingertips: from the seamstresses who make masks without rest to the ICU personnel who fight arm in arm party against him passing by those who know that his image moves mountains.
Hollywood actors, but also from here, singers with millionaire hits, influencers who move on Instagram like fish in the water and members of royal houses have put their shoulders close, both encouraging people to stay home to avoid infections such as raising funds for research and the purchase of medical supplies.
The actions that celebrities promote through social networks, already raising millions of euros, raising awareness about the need not to leave home or simply showing how to make the quarantine more bearable, are being decisive. With their effect call they have managed to create a global mobilization that, supported by hundreds of thousands of anonymous people, brings to light the best face of us all.
For example, the initiative of one of the greats in the network, Chiara Ferragni, who together with her husband, Fedez, has raised several million euros - the first in just five hours - to allocate them to the health emergency in Italy. "Thank you, together we are invincible," wrote the influencer, who has 18 million followers and who has also created the @oreo clothing collection, the benefits of which will have the same fate.
Money, millions of dollars and euros for those most affected by the pandemic, have been contributed by sports greats such as Rafa Nadal or Pau Gasol, with the project Our Best Victory (through the Red Cross), or the Swiss tennis player Roger Federer, who has donated one million Swiss francs. Also, Manchester City coach Pep Guardiola and Barcelona footballer Leo Messi. The same path has been followed by the singer Rihanna, who has given just over five million euros to her foundation, Clara Lionel, for the purchase of food, tests and medical supplies. And the couple formed by the actors Blake Lively and Ryan Reynolds, who have contributed just over 900,000 to the Feeding America and Food Banks organizations, the same amount that the entrepreneur Kylie Jenner has allocated to the purchase of protective equipment for doctors.
In addition to making donations, her sister Kim Kardashian , another of the Instagram queens, will allocate 20% of the sales of the sports and underwear firm Skims to help children in poverty. A percentage that equals Victoria Beckham with sales of fashion and beauty products of her firm.
The fashion world has turned upside down. International luxury houses have donated millions of euros, including Armani, Ralph Lauren, Gucci and the Valentino Garavani Foundation. In Spain, countless brands have been implicated, and the large Inditex and Mango brands.
Here, faces as popular as those of Paula Echevarría , Álvaro Morte and his partner in La casa de papel Miguel Herrán, Silvia Abril and Sandra Barneda, among countless other names, have been photographed with a poster that says @YoMeCorono, an initiative which raises funds for research. Added to this are the hundreds of initiatives by both large companies in our country and individuals, who strive to contribute their grain of sand to this mountain that grows every day.
ANIMIC SUPPORT
But being more necessary than ever in these moments, not only man lives on money. The confinement to which half the world is bound is a difficult situation for the mind. It is difficult not to succumb to sadness at the avalanche of bad news. That is why the network is flooded with positive messages that remind us that we are not alone and that encourage us to stay at home: '' I promise that when we can go outside we will have a great time. I hope to dance with all of you very soon, '' wrote Lady Gaga when she announced the postponement of the release of her new album, Chromatica, along with a photo at her house with her three dogs.
More music: John Lennon's pacifist anthem 'Imagine' sung in a chorus in a video by model Cara Delevingne and actresses Natalie Portman, Amy Adams and Wonder Woman Gal Gadot, from whom the initiative started after seeing an Italian playing it with a trumpet on your balcony. Another interpreter of millionaire successes, Rita Ora, has created a collection of t-shirts, caps and sweatshirts with a symbol representing the fight against the coronavirus, and has allocated the profits from her sales to the World Health Organization.
Julia Roberts has been more intimate. The interpreter of 'Pretty Woman' has uploaded to her networks a poem letter signed by Lynn Unger and titled 'Pandemic' in which there are such stimulating phrases as '' Cease to travel. Stop buying and selling. Give up, just for now, to try to make the world different from what it is. Sing Pray Touch only those with whom you commit your life. Focus. ''
Singer Mariah Carey calls for everyone to join, and Oscar-winning Laura Dern sends a message of hope and challenges five friends - including actress Reese Witherspoon - to do the same. They are not the only stars to shoulder. Actor Tom Hanks and his wife, Rita Wilson, who have been ill in Australia due to the virus, try to cheer through their networks.
This global crisis has brought Jane Fonda's most combative side back to light. The actress, detained five times in 2019 for protesting against climate change, has called on political representatives to get the necessary aid against the virus, and encourages people to join the initiative. '' It's a very easy thing to do for such a serious problem, '' he says on his Instagram account. And for the calmest, Lou Doillon's daily advice. The French artist shows in a video how she dedicates herself to her favorite hobbies: she draws, reads poetry, sings and plays the guitar.
The list of people, institutions and companies involved in this fight is endless, because it affects everyone, from princes, such as Albert of Monaco or Charles of England , infected and confined in their residences, to the weakest in society. Every granite counts: from the waffles made by the children of the Belgian kings for a nursing home, to the visit of our King Felipe VI to the field hospital of Ifema and the thousands of masks that are being sewn in makeshift workshops. Only then will victory come.
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