«# Culture_Annear» .. museums, exhibitions and music visit you at home

The Ministry of Culture and Knowledge Development launched the “#Culture_Ancon” initiative on digital platforms, with the aim of encouraging members of society to share cultural and artistic content on social media platforms, after the closure of museums, galleries and art galleries, in light of the precautionary measures taken by the state to limit the spread of the Corona virus (Covid- 19).

Since its launch, the initiative has achieved a great interaction from a number of artists and intellectuals, and the participants have reached thousands of different types of arts and arts.

Al-Kaabi: We adapted to the variables

In the same context, Noura Al Kaabi, Minister of Culture and Knowledge Development, participated in the cultural council remotely with Sheikh Sultan bin Saud Al Qasimi, founder of the Barjeel Art Foundation, where the dialogue touched on digital cultural initiatives launched in the country during the past period, and its role in continuing the cultural scene In the virtual world.

Al-Kaabi said, "The cultural sector has been able to adapt to the urgent changes that have occurred in the recent period, by investing digital cultural content in reaching various segments of society, through specific initiatives on digital platforms."

Al-Kaabi pointed out that the artistic content is positive in nature, as it attracts the various segments of society, and we need to broadcast positivity and reassurance.

Bodour Al Qasimi: The UAE has proven its readiness

Sheikha Bodour Bint Sultan Al Qasimi, Chairman of the Advisory Committee for Sharjah, the world’s capital of the book, founder and CEO of Kalimat Group, said that the UAE “has proven its readiness to provide a strong cultural infrastructure, consisting of all spectrums of society for everything related to the book and culture, which contributed to the rapid emergence For many initiatives to encourage citizens and residents to use the book as the best companion. ”

Al-Qasimi added: “The (Culture Close Up) initiative, launched by the Ministry of Culture and Knowledge Development, reflects the state’s interest in facilitating access to cultural content from all, and promoting cultural values ​​and concepts in society. This cultural movement, which quickly moved to the digital space, strengthens the UAE’s role in building bridges of communication with all different cultures across the world, especially since modern technology with all its modern tools facilitated the process of cultural interaction, and gave us a great opportunity for peace and understanding between the different peoples of the world ».

Sultan Al Qasimi: A New Interaction Method

For his part, Sheikh Sultan bin Saud Al Qasimi, founder of the Barjeel Art Foundation in Sharjah, said, "The Culture Close Up Initiative is a new method of interaction with the multiple contents of the fine arts in the Emirates. There are a lot of artworks that have not been shown to the public and are found in homes, others in offices, or in warehouses, and now we can show them to others, in order to enrich our culture and society. ”

Gifts: Keep the audience informed

For its part, Manal Ataya, Director General of the Sharjah Museums Authority, confirmed that the authority is keen to enhance its relationship with the various members of the Emirati society, and diversify the methods of communicating with them in light of the options offered by modern technology, especially in these exceptional circumstances that the whole world is going through, stressing that the challenge What we all live in, is an opportunity to reconsider the communication mechanisms and devise new ways. ”Abu Dhabi ■ Emirates today

Hala Badri: Our support is unlimited

Hala Badri, Director General of the Culture and Arts Authority in Dubai (Dubai Culture) praised the “close-up culture” initiative launched by the Ministry of Culture and Knowledge Development, stressing that “Dubai Culture” will continue to support this initiative that would enrich the culture of members of society, especially While they are committed to staying at home, as well as providing an innovative platform for creators from around the world to interact by presenting creative works of a humane nature. She said: «It is our duty to contribute with others in the work that we keep culture within the reach of all members of society and close to them, such as the proximity of members of one family to each other these days. This is what the (close-up culture) initiative, which we give unlimited support, aims at making all of our various platforms, including social media, dedicated to it.

The "initiative" has achieved a great interaction of artists and intellectuals, and the posts have reached thousands.