Chinanews Client Beijing April 2 (Ren Siyu) "Wild Wolf Disico" "Say No Cry" ... The number of new Chinese music songs in 2019 is "blowout", and there are many explosions, but another phenomenon Yes, many people say that they love listening to old songs more and more. Take the "Jay Chou hit the chart" event as an example, people's cognitive differentiation on the music list also appeared.
In the eyes of fans, the music charts are evidence of the popularity of idols, but for the general public, today's charts are all unfamiliar singers and songs that have not been heard. Therefore, there are often "I listened A fake list? "" The list has no credibility. " Why is there such a phenomenon? What changes can the list make to bring more quality music out of the circle?
Is Chinese music really “blowout”?
Recently, your music chart "2019 Chinese Digital Music Annual Report" (hereinafter referred to as the "Report") was released. Based on the music behavior data of the four major platforms of QQ Music, Cool Dog Music, Cool Music, and National K Song, the music industry in 2019 Multi-dimensional inventory.
In response to this report, Jia Minshu, a senior musician and co-founder of StreetVoice, also expressed his views on the number of new Chinese songs released in 2019, genre of music, year-round listening data, and annual ranking of music critics.
According to the report data, the number of new song artists in 2019 is as high as 74,040, which has nearly doubled from 41,578 in 2018. At the same time, the number of new songs reached 237,472, exceeding the total of 2017 and 2018. Undoubtedly, 2019 will be the year of Chinese digital music blowout.
Source: "2019 Chinese Digital Music Annual Report"
Why is there a "blowout"? Jia Minshu's analysis is mainly related to three factors:
First of all, the most important thing is that the recording production technology is gradually improved, so that many independent musicians can produce better works by themselves; the second is because many music variety shows have appeared in recent years, and many platforms have emphasized "original", encouraging more Young people go to create; the third is the increasing demand for content on Internet platforms, and there is also a phenomenon that music generates more realizable value through short video platforms.
Based on the above reasons, Jia Minshu said that Chinese music works do produce a “blowout” phenomenon, but if it can be developed healthily from the perspective of industrial fundamentals and cultural significance, it still needs to be observed.
Why is Guofeng Music Popular?
According to the report, from the genre of songs released in 2019, popular songs still dominate. Among the sub-genres, only the "Chinese style" performed better, although there were variety shows for "rock", "hip hop" and "electronic music". Driven and blessed, but still has not formed a scale effect.
For example, in the new songs on the list in 2019, national style music represented by "Unrestrained" (chorus version), "Drunk Fairy", "Rain curtain", etc., became a non-popular music with a proportion of 10.41%. The general style of music.
Jia Minshu believes that this phenomenon is related to the development logic of each style of music. Guofeng Music has the core of traditional Chinese culture, has the characteristics of traditional music and popular music, has local characteristics, and is more likely to attract young people's attention.
If long-standing foreign music types such as rock, EDM, and hip-hop are to attract more listeners, it is necessary to increase the proportion of high-quality works and not rely too much on the promotion of music variety shows.
What kind of list is more credible?
It is worth mentioning that, in addition to the data list based on public statistics, this report also launched a special annual list of music critics. Ten professional music critics including Erdi and Sanshi Yisheng recommended 100 new songs worthy of attention from a professional perspective.
If the data list reflects objectively the volume of albums and singles from the public level, then the music critics list gives appreciation of works from a professional perspective.
Judging from the results, there is a big difference between the two types of music on the list. According to statistics, the top 20 singles of the year are occupied by works such as "Say No Cry" (Jay Chou), "Write the Story to Us" (Lin Junjie) and other works; and the top two of the critics' annual charts are "Juvenile" (Zhou Huajian) and "fly" (Cen Ninger).
Source: "2019 Chinese Digital Music Annual Report"
The public listening list and the professional recommendation list show completely different results. Jia Minshu thinks this is an inevitable. This may be related to the way the work is promoted.
In his opinion, the actual state is actually regardless of the type of music. "Honestly, we have no type distinction compared to the long-established" Top100 "abroad. These subdivided lists require longer time. Only when the nutrient in the vertical field is very abundant, can there be a way to be able to Better present this segment of the segment. "
At present, most domestic music charts rely on the number of playbacks. Should the music charts focus on quality or reflect audience preferences?
Jia Minshu said that traffic and data are actually an objective reflection of the current situation. This is a "quantity" issue. The issue of "quality" is a very subjective issue. "It may be difficult for us to judge this thing from a small number of music reviewers or people with a musical background, but when the number of people participating in the music review is sufficient to a certain order of magnitude, we may see a certain effect."
Jia Minshu proposed that in the future, the platform may consider establishing a rating mechanism for music reviewers to allow more professional music reviewers or people in the industry to participate in it, thereby forming the scale of the list, highlighting the authority and encouragement of the music reviewer list Sex.
"The data list-based music list and the recommended work list based on professional music reviews in the industry will be very different in the evaluation of these two attributes. If a complementary way to form a richer music scene, I will look forward to ."(Finish)