In recent years, many young people have shown interest in Wenbo, and the Wenbo industry has also shown a booming trend. Many people may remember that at the beginning of last year, 50,000 Chinese visitors went to Tokyo and waited in line to see the "Yan Zhenqing Special Exhibition" at the Tokyo Museum. But in the beginning of 2020, the global cultural boom and cultural and creative industries were hit once: the spread of the epidemic made many museums choose to close, and the motivation for people to go out was greatly reduced.
In China, although many museums are gradually opening, most people are still watching the offline activities, and many of the special exhibitions planned are also postponed. Abroad, the Metropolitan Museum of Art in New York also recently closed its doors. Being in the most severely affected city in the United States, the next largest art museum in the United States will wait at least until July next time.
2020 is the year of the museum: the 600th anniversary of the Forbidden City, the 600th anniversary of the Temple of Heaven, and the 150th anniversary of the opening of the Metropolitan Museum of Art in New York ... If it is not the impact of the epidemic, Wenbo will reach a new height. From Beijing to Xi'an, from New York to Florence, there should be dense crowds of people enjoying culture and art and entering and leaving museums. Unfortunately, the spread of the global epidemic has hindered people's footsteps and forced many museums to thank guests behind closed doors.
On the one hand, there is enthusiasm, curiosity, and consumption power that domestic cultural, cultural, and creative enthusiasts have nowhere to release; on the other hand, museums and cultural and creative industries are financially stressed due to the impact of the epidemic. According to estimates, the loss of the New York Metropolitan Museum of Art alone due to closure is as high as $ 100 million. In a sense, the cultural and creative industries are also one of the "disaster relief targets" for this epidemic.
The museum's endless flow of people may not be able to recover for a while, but this does not mean that "Wenbo fever" will be put on the shelf. Some museums are actively adapting to the characteristics of the Internet era and have made live broadcast attempts. For example, on March 27th, the world ’s top seven museums, including the Metropolitan Museum of Art, the Han Dynasty Emperor Yangling Museum, the Hainan Provincial Museum, the Western Han Dynasty and the Nanyue King Museum, the Temple of Heaven, the Hunan Xiangxiu Museum, and the Guanfu Museum, opened in Pinduoduo The show is almost a live broadcast.
During the live broadcast, viewers can listen to professional commentators telling stories about Van Gogh's paintings, while ordering Van Gogh-themed notebooks, scarves, and mugs. Many peripheral products were previously only available in New York; viewers can also listen to Han The story of Emperor Jingjing's rule of Wenjingzhi, nostalgic and magnificent of the ancient Han family's mausoleum, placed a ceramic pony pendant on the side. In this way, cultural aesthetics and cultural and creative consumption, cultural enthusiasts happily and the museum were “sent in the snow,” have been properly arranged and docked in a market-oriented manner.
At the same time, the platform's high and new technology can also empower the cultural and blogging industry and bring momentum to its prosperity. Yin Zhisong, deputy dean of the Tsinghua University's Cultural and Creative Development Research Institute, said that the museum has rich cultural resources, Internet companies have advanced technology, and cross-border cooperation can complement each other and promote high-quality development of the cultural and creative industry. In the development of cultural and creative products, the application of high-tech such as big data, virtual reality, 3D printing is becoming more and more widespread, which will also bring about effects that are difficult to achieve by traditional cultural institutions.
One of the big driving forces in the "Wenbo fever" is "taking children to the exhibition", and this demand is growing day by day. For those parents who accompany their children to take online lessons, if they can take their children to "cloud-watch the exhibition" among various inexplicable irritations and pressures, they can easily get a lot of knowledge about the knowledge and knowledge that they may not be able to master even if they watch the exhibition in person. That kind of decompression and satisfaction is self-evident.
When the epidemic has completely dissipated and people are free to watch exhibitions around the world, they may be able to remember: in the spring of 2020, they participated in a small "Renaissance" and the museum emerged from the water. Take a hard breath of fresh air. This fresh museum live broadcast may become a normal way of visiting museums after the epidemic is over. At home, you can also get close to the precious treasures of the Louvre Museum and the Metropolitan Museum of Art.
Zhang Yang Source: China Youth Daily