There are more places in XX minutes to grab the XXX suites, and revenge buying starts?

Chinanews client Beijing March 29th (Peng Jingru) XX minutes to grab all XXX suites!

Recently, real estate sales in Beijing, Shenzhen, Suzhou, Guangzhou and other places began to show "shock" sales performance. For example, on the evening of March 25, a real estate in Beijing opened for the first time. Within 20 minutes, online sales reached 814 units.

Data map: residential building. Photo by Guo Qiyu

New homes have opened in many places, and retaliatory buying has begun?

The real estate official of the Beijing real estate mentioned above shows that the project is located in Beijing's Shunyi New Town (outside the Sixth Ring Road). The maximum number of calls in a single day is more than 120 groups, and the average number of customers visiting each day is more than 300 groups. Due to the high popularity, listings have been repeatedly pushed, from 400 to 1,000.

It is understood that in the end, the real estate opened for the first time with 845 suites, with more than 1,100 people choosing housing online. According to the sales staff, the unit of this project has a hardcover one to three houses with a building area of ​​about 50-89 square meters, with a minimum of 1.5 million / sets available.

Earlier, there was news that the property market had "runaway" in Suzhou, Shenzhen, and Guangzhou.

On March 20, a certain real estate in Suzhou opened online and sold 1.2 billion yuan in 60 seconds. On March 16, Shenzhen Bao'an Shajing Vanke Xingcheng opened online and launched 288 small-sized business apartments with an average price of about 39,000 yuan / square meter and a total price of between 960,000 to 2.5 million yuan. It was snapped up within 7 minutes of opening. Empty.

Regarding the above-mentioned situation in the sales of some real estate developers' projects, Yan Yuejin, the research director of the Think Tank Center of the E-House Research Institute, pointed out in an interview with the reporter of Chinanews.com, that some market demand has begun to be released, and the property market has rebounded slightly, but overall , The market is not yet said to fully recover.

"The current purchase of housing is some of the accumulated demand for the previous two or three months. From a price perspective, it is relatively suitable." Zhang Hongwei, chief analyst of Tongce Group, told a reporter from Chinanews.com. Including Beijing's land market is relatively hot after the Spring Festival and other reasons, so the overall sales situation recovered relatively quickly.

"I have also watched a lot of real-estate companies selling live houses, but there aren't many people watching it. It may be that they already have a basic intention offline, and organized everyone to watch it once at this time." Zhang Hongwei said that the entire market is still there During the recovery process, it did not reach a completely normal state.

Data map: In 2019, a real estate building under development in Fujian. Photo by Zhang Bin, China News Agency

Buyers crazy "chop hands": the market is picking up, or is it a marketing tool for developers?

"Before the epidemic began to rob a house? If it was really good, why would the intermediary call to sell." Some netizens questioned the recent hot sales of a new real estate. The notions of "all are routines", "false is not true", "all are dramas, and those who wish to be hooked" are not a few.

"Developers need to pay back cash quickly, many properties are mortgaged to banks or intermediaries, and some new listings will soon appear on second-hand trading platforms, which is why." Mr. Zhang of Tianjin believes that "new real estate sales are sold out. "It's basically business operations, loop by loop. "The sales volume is good, the ratio of housing is generally 10: 1, and the sales volume goes up immediately, but most of the sales inside are supported by enterprises."

When the author called the above-mentioned Beijing real estate as a home buyer, he got a reply saying that the current 50㎡ house was sold out and had to wait for clearance. "It was sold out at the opening of the market, 70 square meters and 89 square meters are still available, but it is recommended to consider as soon as possible, otherwise you may not choose a good floor." Sales staff said.

"Some real estate sales in hot cities have been good recently, indicating that the demand for housing is still very strong." Yan Yuejin believes that although the new crown pneumonia epidemic has affected the opening and sales of real estate, the demand itself has not decreased. This also shows that such urban new house projects are relatively inadequate, so objectively, a phenomenon of housing rush will be formed.

Zhang Dawei, chief analyst of Zhongyuan Real Estate, said that the market was recovering, not to mention a recovery, but it just started to recover a bit.

Regarding the opening sales of a certain real estate in Beijing, he believes that due to the lack of such low total price projects in the market, "the total price of most projects is about 5 million, and suddenly a 1.5 million to 3 million project appears. This market demand With the choices and the epidemic alleviating, demand is beginning to flow back. "

Data Map: Property consultants recommend commercial apartment units to the public. Photo by China News Agency reporter Wei Liang

What will happen to the property market next time?

"The overall volume of visits has not returned to the previous normal state, and the current transaction volume is still affected." Zhang Hongwei believes that the next policy trend will necessarily be targeted and relaxed, so that the transaction volume will gradually rise.

He predicts that in the non-Hubei region, the entire transaction structure will not return to normal until mid-to-April; the entire market will return to normal in May or June.

Yan Yuejin added that "the property market regulation and control policy will definitely be relaxed in the future, but the relaxation policies in various places will be more cautious in expression, after all, the inventory pressure has increased." He believes that local regulations will still prevent speculation on housing prices, The introduction of more sensitive policies will be more cautious.

A review of the real estate regulatory policies introduced in March showed that on March 4, Guangzhou's related policies on property market relaxation were suspended; on March 5, Zhumadian's 17 policies to stabilize the property market have been removed from the official website. On March 24, the purchase restriction policy of Haining, Zhejiang Jiaxing also suffered from “removal” that day.

In the opinion of Zou Linhua, a researcher at the Institute of Financial Strategy of the Chinese Academy of Social Sciences, it is realistic to adjust the policy according to the epidemic situation.

On March 27, the Chengdu Real Estate Market Service Center specifically issued the "Notice on Prohibiting the Issuance of Sensitive Information on Real Estate with" Unlimited Purchase "". Yan Yuejin believes that this policy regulates marketing and advertising behaviors of real estate brokerage agencies and real estate service platforms, which objectively helps stabilize the market and prevent the occurrence of various types of housing price speculation.

Regarding the question of whether or not to buy a house, Yan Yuejin said that the mindset of home buyers has been divided recently. "Some people are expecting house prices to come down before entering the market; some people think that housing is scarce and need to actively subscribe, especially those with better matching and better school districts."

"This shows that, whether it is just needed or improved demand, in fact, it is still very strong, which will easily lead to a further rebound in real estate market transactions." Yan Yuejin said. (Finish)