Client, China News Service, March 31 (Reporter Zhang Xi) "Children, do you have many question marks?"

"Dream in dreams, dreams of people in dreams, dreams can't be blown away like the wind ..."

"So close your eyes for a while, and my expectations drift in the darkness ..."

Recently, some Chinese songs have become hot again with the short video. Many netizens have sent out "soul torture" while feeling that the old songs are good-why in the current Chinese music scene, the popularity is high and can be recognized by all circles. Fewer songs?

Jay Chou's song "Listen to Mom" ​​has recently become popular again

Disappearing premium songs

Earlier, a video titled "Song Awards 2000" became popular on the Internet.

That year, Jay Chou, who just debuted, released his first album "Jay", Wang Leehom re-adapted "The Descendants of the Dragon", joined RAP that was rarely seen at the time, and Andy Lau's "Cry, cry, it's not a sin" , Liang Jingru's "Courage", Eason Chan's "K Song of Kings", Mo Wenwei's "Summer Fruits", Xiao Yaxuan's "A Wonderful One", etc ...

Many people lament that these songs are still in their music list after 20 years, and they will sing unconsciously when they see the song title. But now, there are more musicians and more music platforms, but there are fewer songs that people will never forget.

Some netizens mentioned that in the past, if they wanted to find good songs, they went to the charts, but now many music charts are either dominated by the algorithm of interest or fans make charts for Idou. Might as well listen to old songs.

Li Zongsheng, the "big brother" of the music scene, has mercilessly scolded the status quo of the Chinese music scene in a show earlier. He believes that the current Chinese pop music uses money-oriented instead of aesthetic needs, and crudely ruins the appetite of listeners. Li Zongsheng also questioned the musician: "If a song is obviously bad but can make money, would you refuse?" In his view, the musician is responsible for the audience's aesthetic taste.

Li Zongsheng (data map) Photo by Zhang Hengwei

Rice circle culture in the music field

Is quality music declining, is it all for musicians? Not really. Che Che, the director of "I'm a Singer," mentioned, "There are some problems in the current music market. Everyone seems to be locked in their information cocoon room. On the one hand, the musicians lack a platform to show good music. On the one hand, the audience believes that there is no quality music in the market today. "

At the beginning of 2019, rock singer Zheng Jun said on the show, "Nine of the ten songs on the list really can't listen." This remark quickly caused controversy. Some netizens believe that the current list , Often occupied by rice circle, not objective enough.

Making a list of idol new songs is a very common operation in rice circle. In the era of digital music, when idols release new songs, many fans will buy hundreds of albums at their own expense, and will continue to vote.

In 2019, "Playing a Chart for Jay Chou" has been on the hot search. The incident originally originated from a netizen posting a question: There are always people who say that Jay Chou ’s concert tickets are difficult to buy, but I do n’t see him on Weibo ’s supertalk, and the official announcement and repost comments are not broken. Is there really so many fans? ?

"Playing a Chart for Jay Chou" was on the hot search image source: Weibo screenshot

In order to prove the influence of idols, many middle-aged fans of Jay Chou also started to actively play the list. For example, they must bring comments for mutual comment. When someone asks a question, they will respond to the graphic video tutorial in a timely manner to start the guide. They also wrote a lot according to the characteristics of Jay Chou Enchanting "rainbow farts" and more.

In the end, with the unremitting efforts of countless fans for several days, Jay Chou finally reached the top.

The music scene is quietly changing

Some people call Jay Chou ’s hit list event "the sunset red fan group hits the list". It seems magical. Can singers only rely on fans to get public attention?

Jay Chou once reached the top of the picture. Source: Weibo screenshot

But in fact, this is the quiet change in the Chinese music scene.

The first is the decline in the number of albums. According to the "2019 Chinese Digital Music Annual Report", the total number of new songs released in 2019 reached nearly 240,000, but the average number of songs released by artists fell from 4.5 per capita in 2017 to 3.2 per capita in 2019, which is also an objective reflection The transition of Chinese music from the "era of albums" to the "single era" is happening subtly.

Screenshots of the 2019 Chinese Digital Music Annual Report

Some professionals pointed out that many singers now sing songs with the test attitude of 1-2 songs, and the response continues well, and the response generally considers waiting to be determined or stop the loss in time. After all, the cost of one or two songs is far lower than a whole The cost of an album.

At the same time, the main force listening to the song. The report shows that the main audience of new songs in the Chinese music scene was people born in 1990-1997, accounting for 32.43%, nearly one-third of the total; 31-40 years old, accounting for 24.87%, about a quarter of the total number .

The popularity of the song has also opened "all roads leading to Rome."

In the early years, the popularity of Chinese popular songs often relied on the recommendations of radio and television stations. Therefore, how to obtain the affirmation of critics is the first element of success. But now, with the promotion of multiple platforms such as variety shows, short videos, social portals, there are more ways and possibilities for a song to become popular.

"I Am the Singer" Season 1 Poster

Can variety shows change the Chinese music scene?

Last year, the niche of "Band Summer" struck a whirlwind of the national band, and "I Am a Singer" brought a lot of original songs, and the director group was very proud: "QQ Music Platform January 1, 2019 As of June 30, there are 6 songs in the top 50 spots in the total play volume.

Can variety shows really be "icebreakers" and breathe life into the Chinese music scene?

The answer is not necessarily. During the broadcast of "Band Summer", the number of participating listeners soared, but after the show ended, the data dropped sharply, and the audience only diverted to a few bands.

"Do people really open the player and listen to a song carefully?" According to Che Che, the director of "I'm a Singer", there is no shortage of good producers or good creators in the Chinese music scene. There is no shortage of good music. What is missing is attention. This is also his original intention to create this show.

Zhang Yixing joined "I'm a Singer 2"

In "I'm a Singer", Che Che didn't choose a traffic singer. Instead, he let singers of different styles stand together to have a chance to understand each other and let the public understand.

In the upcoming second season, he chose Zhang Yixing, Zheng Jun, Chen Li, GAI Zhou Yan, Huo Zun, Lao Fan next door, Ma Yan, Liu Sijian, and asked them to prepare at least 10 new original songs. Che Che said that he hopes that through the second season of "I'm a Singer", the outside world can see some new things that are original in the Chinese music scene.

Time back to 2000, when Jay Chou and his style of music were regarded as the hope of the Chinese music scene, 20 years later, who can take over and become the "icebreaker" of the Chinese music scene? (Finish)