"Triss, Keno and Lotto are being aggressively marketed in morning sacrifices and family programs," wrote the Industry Association for Online Gaming Secretary-General Gustaf Hoffstedt in a press release just a year ago. This with the background of the new game law.
Now, the standing element, where private individuals are allowed to scrape lotteries in live broadcast, is released by the Review Board.
TV4 writes that the element is editorial, not made for marketing purposes and that no compensation is paid.
The matter has been tried before, in 2010, and the Review Board does not consider that the new law changes the earlier decision: That TV4 stated that Svenska Spel did not pay for the pivotal drawing in the program, which means that the board does not see it as product placement.