Resumption of work and suspension of work I hope the movie theater will never go out of the "survival of the epidemic" Maintenance of the projector begins learning mask machines
On the evening of March 27, the National Film Administration notified that all theaters would not be resumed temporarily, and that they would resume operations immediately. The specific resume time will be notified by the National Film Bureau. Although the brakes were pressed a little hurriedly, the theater managers expressed their understanding that everything should be done to eliminate the potential risk of recurrence. As a dense venue, movie theaters must be cautious.
Awkward theater resume data
Nearly 60 days after the closure of the business, since March 16, some studios have announced that they will resume operations. The national box office was released on March 20, and the final day box office: 138,000. Among them, Henan held 208 games and Guangdong held 179 games, and the box office was 0 yuan. On the 21st, a total of 507 theaters in the country resumed work, 29 theaters in Xinjiang contributed 25,100 box office, Inner Mongolia, Sichuan daily box office reached more than 2,000 yuan, the national box office 31 million yuan.
On March 22, a total of 523 theaters across the country resumed work, with a nationwide return rate of 4.61%. On that day, the national box office reached 41,400 yuan. On March 23, 528 theaters nationwide resumed work, with a nationwide return rate of 4.65%, and a total of 20,800 box offices nationwide that day. On March 27, the country's box office achieved a huge increase, and finally exceeded 100,000 yuan, with an average of 2 people watching movies. Prior to this, the average daily number of moviegoers in the resumption theater was 1496, with an average of only 1 person per game. Statistics show that Xinjiang is the most enthusiastic among the box office rankings in the provinces where labor has resumed. 32 theaters contributed 34,800 yuan at the box office, ranking first; Sichuan and Inner Mongolia, with daily box office sales above 2,000 yuan, ranked second and third. Films have been released in Qinghai, Shanghai, Guangzhou and Shenzhen. There is no theater resumption in Beijing.
The significance of the return to work is not at the box office
The attendance rate of the return to work is not high, and there are no new movies released, which makes many viewers feel that the status of return to work is worrying. In this regard, a cinema manager said that for the current cinema, the significance of resumption is not at the box office, but a positive signal that life is gradually getting on track, and it is only the first step for the overall revival of the entire movie market. Therefore, many theaters across the country are still actively preparing for resumption of work. For example, 205 theaters in Shanghai were originally scheduled to return to work on March 28, and launched the "Monitor for the Benefit of the People", each enjoying a 10 yuan subsidy. It plans to subsidize 600,000 movie tickets. Guangzhou, Heilongjiang and other regions are also preparing for a larger area to resume work. The news of the release of "Harry Potter and the Philosopher's Stone" also really excited the fans.
Cinemas are currently an industry that has been hurt a lot. The disruption of cash flow is a severe test, and the resumption of work has given the theater hope, while bringing liveliness to the business circle and energizing consumption. A cinema manager said: "We really It ’s too much hope for resumption of work, even if the audience is still hesitant, but at least we have seen hope and acted for this hope. ”Before that, some people in the industry have hoped that the resumption of work will make the film industry around Qingming Festival. With the initial recovery, the May 1st gear basically recovered. Now pressing the Pause button to resume work relieves the anxiety at the box office in a certain sense, and also makes theater managers more rational, and can adjust a more appropriate rhythm for a full return to work in the future.
"Beginning of repairing a projector to learn a mask machine"
In order to survive, movie theaters have sold beverages and popcorn from the early clearance inventory and turned into production of masks. A movie theater line in Jiangxi, Yunnan, Hainan and other places has switched to a sideline and put on production of masks. Relevant sources said It ’s most important to be alive. “Beginning to repair the projector, learning to use a mask machine, starting to sell tickets to become familiar with the production line, and to start filming, are familiar with the production materials ...” This kind of “cross-border” makes people feel helpless, but the epidemic has indeed strengthened the theater ’s survival. Ability, while learning how to expand the operating space to achieve "self-protection" while doing a good job in the cultural industry, this is probably the issue that many theaters have to think about after the epidemic has ended.
Today, the hope of resumption of work is temporarily interrupted by the increase in overseas imported cases. However, the hope has not faded. The film industry can take this opportunity to adjust its thinking based on previous data on resumption of work and solve core issues such as the source of film screenings. As suggested by a cinema manager, if some new concerns, rare shortcomings can be found in the old film library, or good films "remnants" that were once ignored by the market, or more relevant to the current state of society A close film is also an attempt. Before all this can be achieved, people can only hope that the global epidemic will be better soon.
Text / Reporter Xiao Yang Co-ordination / Man Ye