Comic adaptation of the Korean drama "Itaewon Class" opened higher and lower, word of mouth drew controversy

Comic adaptation of the Korean drama "Itaewon Class" opened high and low, word of mouth drew controversy

Why Douyin Explosion Model "Divine Drama" Failed to Smile to the End

■ Reporter Jiang Fang

The comic adaptation of the Korean drama "Itaewon Class", known as the "New Year's High Burning Drama" in 2020, featured multiple clips on domestic video websites and social media. For example, the heroine Zhao Yirui came back when faced with bullying, and when asked "what did I get so arrogant" domineeringly uttered the phrase "fighting myself", related videos and screenshots quickly became popular and brought countless second-degree creation The topic of the protagonist in the play once reached the second place in the Douyin Hot Search List. In the pop-up message on the broadcast platform, the message "Watch the small fragment of the vibrato and then chase the drama" flew from time to time, and the multi-screen interactive enthusiasm remained high.

It is a pity that this vibrato explosion "God Drama" has not escaped the Korean drama "rotten tail" law. The final two episodes are not yet broadcast, and the network score has dropped from more than 9 points to 8 points. As a youth-blooded drama that focuses on vengeful entrepreneurial journeys, in the later period, not only the rhythm became increasingly prolonged, but the setting of the main characters also caused a lot of controversy.

Describes the tenacity and backbone of small people

The exciting and sentimental main line of revenge was the key to the appeal of Itaewon Class at the beginning. The play focuses on how a group of young people who are dissatisfied with society can compose the myth of entrepreneurship in the catering industry. The first two episodes of the episode map the dark realities of the Korean chaebol, and also describe the tenacity and backbone of the people at the bottom. Even if the little man is facing an unfair living situation, he must strive for freedom through his own efforts. The male No. 1 Pu Shilu played by Park Xujun has resonated with the audience. The female No. 1 Zhao Yirui, who only appeared in the third episode, really ignited the topic of the drama in China with her own charm.

Zhao Yirui, played by Jin Duomei, is a popular blogger with excellent family conditions, an IQ of 162, and 760,000 fans on the Internet. Unlike the "stupid white sweet" female number one who is bullied in the "Mary Su" Korean drama, "Itaewon Class" makes the most of the anti-routines: when encountering campus violence, pressure from the chaebol, bullying by the villains, Zhao Yirui timely used The mobile phone recorded the evidence and used the network effect to arouse social attention, and attacked one by one when they were verbally abused and attacked by slaps. Some domestic drama critics call this role "Seoul Wei Wei", and the protagonist's topic has become a hot search on Chinese platforms such as Douyin, Weibo, Douban, etc. Zhao Yirui and actor Jin Duomei have gained high popularity. In the play's barrage and comments, many drama fans directly called for "hope to see more such IQ online, hard-working heroines in domestic dramas."

At the same time, the original serialized comic of "Itaewon Class" was recently launched on a domestic comics platform. The drama was silently ranked among the top ten new works by the early stage of the play. It also received a score of 9.7 points, a popularity of 450 million, Nearly 190,000 collections. Fans in the comment area are outside the role, and have derived an interpretation of the positive values ​​of the work about beliefs and freedom.

Word-of-mouth crisis caused by word splits

After a total of 16 episodes aired, the rhythm of "Itaewon Class" slowed down significantly. The first few episodes of the show are based on entrepreneurship and revenge. The profit-sharing, wealth-oriented chae and the kindness and integrity of the little people who seek justice are full of gunpowder. How the male No. 1 and his friends rebirth is the biggest motivation to attract the audience to watch the show . However, after the tenth episode, if there is no "black" of the male number two, then the revenge journey of the positive role becomes weak, and the existence of supporting actors such as Tony, an African-American employee, is also slightly weak. Whether it's the feeling of revenge or the value of the distinction between right and evil, the follow-up plot makes people feel that something is missing.

The "career line" is lacking, and the "emotional line" has made some fans claim to "abandon the show." On the road of revenge for his father, the male No. 1 was not defeated by torture such as dropping out of school, squatting in jail, and obstruction of the chaebol, but he did not care about the female No. 2 who betrayed himself, forgiving her without a bottom line, and suddenly came near the end Wake up. And once the countless domineering female No. 1 became a "little daughter-in-law" who worked hard to stay with the male No. 1 and constantly create value, but lost her original self. The logic of the characters is constantly leaking. In the end, they even used the "routine" of the car accident to promote the relationship between the hero and the protagonist. The trend of "dog blood" caused the drama to quickly decline in word of mouth.

The Korean drama "Itaewon Class" created an "eye-catching" character set in the early stage, but the real conscience requires a reasonable expansion, a solid plot, and a flesh and blood character soul. Otherwise, it can only be like the "Bad Tail" Korean dramas that have learned from the past, letting the audience come with great expectations and return disappointed.