[Explanation] At 8 pm on March 12, it is already a break from work, but for Li Weiming, deputy magistrate of Luzhai County, Liuzhou, Guangxi, he has to rush to a special "entertainment"-interact with netizens and sell live Agricultural products.
[Live] Li Weiming, Deputy Magistrate of the People's Government of Luzhai County, Guangxi
In fact, during the Spring Festival, the oranges were sold for 8 yuan, 10 yuan and 1 kg. During the Chinese New Year, I bought a lot of gifts for relatives and friends. Now 9 yuan 9 (can buy) 5 catties, really cost-effective .
[Explanation] After entering the live broadcast, he changed the rigor of his speech on the stage and quickly entered the anchor role. In order to help local fruit farmers sell, deputy county magistrate Li Weiming and the anchors tried their best, borrowed the current online sales terms, conducted on-site food competitions, tried tricks to eat Luzhai mandarin oranges, and vigorously promoted "Luzhai honey oranges are sweeter than first love". Attracted many "old iron" like to place an order. It is understood that Luzhai Orange, which was originally scheduled to sell 200 copies at the night, was sold out.
[Contemporary] Li Weiming, Deputy Magistrate of the People's Government of Luzhai County, Guangxi
Now is the era of the Internet. We want to use this Internet live broadcast to introduce our products to everyone, let everyone know our products, experience our Luzhai products, accept our products, and build our Luzhai specialty agricultural product brand.
[Explanation] Official live streaming of goods is a new way to build local product brands and drive local economic development. The person in charge of the e-commerce company said that the "deputy county head live broadcast" method is very popular with consumers. Such a large-scale centralized introduction of agricultural products can not only help sales of slow-moving agricultural products, but also use the live broadcast platform to create distinctive brands of local agricultural products and increase the added value of agricultural products.
[Same Period] Li Li, General Manager of Yuquan Rice Planting Professional Cooperative in Luzhai County:
It is very helpful for us to sell our products through this platform in our county to build a rural Taobao platform. I also think it is very convenient for consumers to shop in this way. We basically have 3 to 5 days. (Delivered the product) to consumers.
[Explanation] Officials conducting live e-commerce sales will not only make it easier to build trust with consumers, but also hope to solve the problems caused by the recent outbreak of traditional agricultural products with many sales links, slow sales and long chains. Directly to the consumer table.
[Same Period] Li Weiming, Deputy Magistrate of Luzhai County People's Government
We have opened the entire sales channel through webcasting, so as to drive our poor households and the common people to plant characteristic agricultural products, so as to (help) the poor households get rid of poverty and become rich.
Wang Yizhao Luo Yongpeng reports from Liuzhou, Guangxi
Editor-in-chief: [Tang Weijie]