(Countering new crown pneumonia) Resumption of work tide zone fire "emerging" foreign economic urban workers generate new hot spots in consumption
China News Agency, Chengdu, March 4th (Heye List Peng) inventory, merchandise display, cleaning and disinfection ... Li Dan, a staff member of the Estée Lauder counter in Chengdu Wangfujing Department Store, began a day of work. Li Dan introduced that the March 8th Women's Day is approaching. In recent days, the number of customers consulting cosmetics has increased significantly. Among them, customers who consult eye care and eye makeup products account for the vast majority, while customers who consult lipstick have decreased compared with previous years. "Now people have to wear masks when they go out and go to work, which has affected the demand for lipstick to a certain extent."
Data Map: Employees at work. China News Agency reporter Hou Yushe
In the past few days, as urban office workers have resumed work, not only masks have become popular products, but also eye makeup products, portable lunch boxes, convenience foods, fitness equipment, and anti-epidemic technologies such as epidemic prevention and black technology that can "brush face" without removing masks Quietly go hot.
Pinduoduo's "Return to Work Hot List" shows that for women, the makeup of the upper half of the face when wearing a mask to work becomes particularly important. The platform ’s eye shadow disk, eyebrow pencil and other product searches have increased by 290% year-on-year.
Chen Rui, head of cosmetics at Chengdu Wangfujing Department Store, introduced that in order to broaden sales channels, the company ’s staff used live broadcast platforms to teach makeup and skin care techniques to attract customers, and the teaching of “mask makeup” was particularly popular.
As the "resumption of work" gradually opened, "what to eat" and "how to eat" became a common concern of urban workers. In a company's WeChat group, after a white-collar worker Hu Wei in Chengdu uploaded a photo of the lunchbox he just bought, many colleagues "followed the sun." "Considering the possibility of cross-infection, the canteen of the unit was temporarily closed during the epidemic, and eating was probably the only time that everyone took off the mask in the unit." Hu Wei said that because there were too many colleagues bringing lunch, the unit deliberately purchased a microwave oven. Colleagues extended the "Cooking Show" during the Spring Festival to the lunch boxes that they brought with them after work resumed. Every time they came to the office, they sprayed incense.
In addition to buying lunch boxes to bring their own lunches, instant foods represented by instant noodles and self-heating rice have also become important choices for urban office workers for lunch. "During the epidemic, the sales of convenience foods increased by 80% year-on-year, and some flavors were sold out of stock." Chen Yuan, general manager of the Wal-Mart (China) company affairs department, introduced that considering that customers ’demand for convenience foods will continue to increase in the future. Increasingly, Wal-Mart has contacted foreign suppliers to expedite production and book ship positions in advance to ensure a stable supply of imported convenience foods.
For urban workers seeking quality of life, both taste and health are indispensable. Affected by the epidemic, indoor gyms in many places were temporarily closed. Watching live broadcasts of fitness and "purchasing" fitness equipment after resuming work have become "top priorities" for many white-collar workers. According to statistics, the Taobao “Sports / Yoga / Fitness / Fans Supplies” category ’s live-streaming transactions in February rose 213% month-on-month.
To prevent overcrowding of people due to body temperature detection in the morning peak, epidemic prevention black technologies such as the 5G thermal imaging human body temperature measurement system are showing their strengths in many industrial parks and office buildings in China. In addition, Ruchuan Dazhisheng also developed a "prevention precision control" system, which increased the number of point clouds that collected facial information to 50,000 to 80,000, and constructed facial structural information with an accuracy of less than or equal to 0.2 millimeters. "Brushing face" became a reality.
"The market growth of eye make-up products and the emergence of 'mask makeup' are a transformation of people's consumer demand for beauty. What must not be covered by masks must be rigid demand." According to Wang Yan, a professor at the School of Business Administration, Southwestern University of Finance and Economics, the city The resumption of office workers has created new consumption hotspots, and many companies have seized the hotspots to change their marketing strategies, reflecting the company's own resilience and sensitivity in the face of epidemics. These flexible and diverse "epidemic" foreign economies are injecting gradually into the real economy Special vitality. (Finish)