Watching the movie "difficult to practice" every other seat, fans agree that safety comes first

Zakui wants to watch a movie? Have to wait

Recently, in order to guide the film and television industry to orderly and safely resume production, relevant agencies and departments such as the China Film Distribution and projection Association have launched special measures and guidelines.

For a while, discussions on the "rehabilitation of theaters" on the Internet were also enthusiastic. Netizens thought that the epidemic had not ended and the theater had not yet ushered in the time to reopen.

Guangzhou Daily's all-media reporter was informed that Guangzhou's movie theaters currently have no plans to resume operations.

Text / Guangzhou Daily reporter Huang An

Theatre reopened? Netizens: Safety first, wait again

On February 26, the Beijing Film Bureau and the Beijing Centers for Disease Control and Prevention issued the “Guidelines for the Prevention of Epidemics in the Beijing Film Industry During the New Crown Pneumonia Epidemic (Version 1.0)”, which set out clear requirements for the resumption of film screenings and the resumption of film and television crew work. : Including the need to sell tickets every other row in a certain period of time in the early stage of re-screening, register for real-name tickets, and take a temperature measurement before entering the venue. The guidelines also clearly point out that the movie screening place is a place with closed space, crowded people and a large number of people, and the risk of epidemic prevention is high. It is not convenient to resume work early in the epidemic period. This news aroused the attention of netizens and movie fans. After all, the movie theaters have been closed for a while. The fans who have been in their homes for a long time care about when they can return to the cinema to watch movies. Therefore, the related topic about "sale of movie theaters next to each other" is on Weibo Hot discussions continued, once ranked in the top ten hot search list.

From the feedback, netizens believe that it is too early for the cinema to say that it is resumed to work. "The epidemic is not over yet, the cinema is a closed space and cannot be started rashly." "Don't rush, safety first." "Watching movies is not a life just needed." Live up to the hard work of front-line staff, and then slowly "" The inflection point has not yet arrived, caution must be taken to resume work, and safety is the first principle "...

Selling tickets in rows and rows is considered by many netizens to be "difficult to practice": "When going to the cinema, usually couples or friends go together. Even if you buy a seat ticket, you may not be seated next to each other when you enter the theater."

In this regard, the relevant person in charge explained yesterday that, from the current situation, the film industry does not yet have the conditions for opening, and Beijing's movie theaters have not yet been allowed to open. The formulation of such a guideline is to lay the foundation for the smooth operation of the theater and prepare for the next step under the conditions allowed by the epidemic prevention and control situation.

Guangzhou Cinema has no plans to resume business

Selling Snacks Another Way

In order to guide the orderly and safe resumption of production in the theater, several "Resumption Guidelines" and special measures for the film and television industry have recently been introduced.

On February 23, the China Film Distribution and Projection Association issued recommendations for resumption of work, and put forward specific requirements for projection equipment, temperature and humidity in the screening room after resumption; on February 26, the Yunnan Provincial Film Bureau issued the Opinions on Strengthening Epidemic Prevention and Control and Promoting the Orderly Resumption of Safety Protection of Film Enterprises, "requiring the movie studios to do a good job of disinfection and ventilation; on February 26, the Shanghai Municipal Government held a press conference on epidemic prevention and control. After the reopening of a movie theater affected by the epidemic, the scale of the theater, the number of screens, and the box office situation will be taken into full consideration to support funding.

“Cinema needs to be prepared to resume work.” Mr. Mo, a cinema manager in Guangzhou, told reporters that despite the pressure on the operation, due to consumer health considerations and support for epidemic prevention and control, the cinema is still not ready to resume work.

As the country's first ticket warehouse, there is still no news of theater resumption in Guangdong. As of now, all cinemas in Guangzhou are still suspended. Guangzhou Daily's all-media reporters confirmed from a number of theaters, including Jinyi, China Film South, and Belle Palace, that there is currently no clear time to resume business.

Under the current circumstances, many cinemas in Guangzhou have taken a different approach and are actively taking action. Guangzhou Jinyi Cinemas launched snack distribution in the city, and pre-purchased pass-through movie tickets. It also cooperated with the online health consultation team to launch a private health consultant service. Beijing Road Qinggong Movie City also launched snacks for takeaway, each package also comes with a "protective small suit", purchase the package extra masks.

Launch of online movie viewing

Home acceptance of movies

The closure of the cinema made the new way of watching movies popular with audiences. During the Spring Festival this year, due to the impact of the new crown pneumonia epidemic, blockbusters were urgently withdrawn. Many domestic and foreign blockbusters originally scheduled for release in February have also withdrawn from the period. Among them, the two new films "Aunt" and "Fat Dragon Crossing the River" broke the precedent-without the theater's release, the new media platform was screened.

From the big screen to the small screen, home cinema has become a new fashion since the Spring Festival this year. From a series of data, the audience accepts this method very high. The “Mom” directed by Xu Xu exceeded 600 million views within 3 days of release, and the Kung Fu comedy “Fat Dragon Crossing the River” starring Donnie Yen adopted online paid screening without much publicity. The 4-hour box office has exceeded 30 million yuan. The results are quite good.

In addition, many video platforms have also begun to acquire the rights to already released movies for viewers to pay or free of charge. According to data, during the Spring Festival holiday in 2020, Youku Day ’s active users and user duration reached a new high since the 2018 World Cup in Russia. According to Yunhe data, the effective playback volume of the entire network of long videos has increased significantly, which is in sharp contrast to the same period last year. The average daily effective playback of movies has increased by 32% compared to 2019.

What videos can I watch after reopening

During the epidemic, many film and television works related to viruses and medical topics caused heated discussions on the Internet. For example, although the film "Flu" is already an old movie in 2013, during the epidemic, the daily average on-demand volume of the film increased 49 times from the previous month. The demand for medical-related works on TV and the Internet has also increased significantly. According to some Internet TV big data, the daily average on-demand volume of medical drama TV series "Emergency Doctors", which premiered in 2017, increased 8.7 times from the previous month; There are two medical documentaries, "Wuhan Diary 2020" and "Chinese Doctor". Among them, the documentary "Doctor of China" went to different departments in 6 large tertiary hospitals across the country for a year-long documentary shooting. The lens focused more on the "heart of the doctor" and their true sorrow and joy as ordinary people.

Industry insiders analyze how these films "scientific science" can suppress the virus and defeat the virus. Viewers can also deepen their understanding of infectious diseases through the film, and then remind themselves and those around them that they must pay attention to personal hygiene in daily life. The positive energy delivered by "Chinese Doctor" and others reached a kind of inner "healing" for the audience. Some viewers commented after reading: "We are proud of our medical staff."

In February, when many new films withdrew from the original schedule and the new movies were not yet scheduled, what kind of movies to put after the resumption of work is a big problem. In addition to the "Chinatown Detective 3" and "Winning the Title", which are withdrawn from the Spring Festival, there are more than a hundred domestic films that could have been released this year. In addition, blockbusters such as "Mulan" starring Liu Yifei and "007" returning to the big screen after 5 years have also been queued for release. However, these films have not yet been released.