• XVIII.Jhay Cortez: "If reggaeton were easy, everyone would do it"
  • XII.Don Patricio: "I did not see myself able to make songs that I liked"
  • XVII.Bad Gyal: "I have never believed that my job is to exploit my body"
  • XVI.Cruz Cafuné: "There is a cultural gap with the Peninsula; I don't know Canaries who listen to flamenco"
  • VI.Juancho Marqués: "The message I was giving was fucking wrong"

Álvaro Lafuente (Benicasim, 1997) is the latest example of how a social network can promote an artist. Rejected in the castings of La Voz and Operation Triunfo , he has gone from singing versions on his Instagram account under the name of Guitarricadelafuente to fill rooms. Tickets for his concert at the Teatro Circo Price in Madrid (April 3) have been sold in just eight hours. And it still has no disc in the market.

Guitarrica - he chose the name for his Aragonese roots - arrives at the interview with his inseparable guitar. She confesses that she feels more protected after her even though she has never taught . Of course, he recognizes that it is something that would suit him: "there are chords that I don't have very well learned or basic things".

Analyze his recent success as if it were alien to him, without believing what is happening to him. " Half a year ago I was studying at home , living with my parents and going to college. I also worked as a waiter and things like that, but I didn't subsist on music," he says, "everything has been so fast that you say 'fuck, When did it start?".

Álvaro confesses that the beginnings were "a little bit of a joke" . First, the guitar accompanied him at parties with friends of the institute. Then he continued with him while trying his luck in architecture, cinema or design.

" I never aimed to devote myself to music , I would lie if I said so. But now I know that I am doing something that I like," he says. In his spare time he recorded himself singing songs of others. Some covers that they liked and began to viralize because artists and influencers shared them with their followers.

Then their own themes would arrive. It barely has a dozen but several already exceed one million reproductions. "If it is not for Instagram, I eat boogers," he says consciously of the weight that the social network has had at the time of becoming known.

"The image sells, and more now when you're exposed"

Álvaro argues that he has met other artists in this way. "More than Spotify, Instagram is the one that moves everything," he says, "the image sells, and more now when you're exposed . 50 years ago Julio Iglesias saw it on the posters, and a little. But now you get to see Rosalia and Rosalia is everything that publishes . "

The bad side is found in the continuous exposure, in not being able to control everything that is published about it. "Sometimes it hurts to let people know about your life . I've been with a friend in Malaga. My parents didn't know it but they upload a picture of me and see it. It's like what a cool Instagram but what the fuck."

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Critics, he says, care less. "Anyone who sings or is exposed will receive negative comments. I find it funny when they tell me that I am very intense singing , that they are absolutely right. It's like 'uncle, then listen to another type of music or I know'" .

At the moment, he assures that his plan goes through working on his first album "with calmita" while he goes on without going crazy about success: "I don't even know what I want to do, but in the end what you do will lead you to where you have to end. "

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