• No, you'll never have Jennifer Lopez's ass

Jennifer Lopez in the Super Bowl final was much more than a colossal performance. That cocktail of power, strength and beastly physical attractiveness that stirred the Bronx diva before the gaze of half the planet has opened a debate that goes beyond that Marketinian slogan that tries to 'sell' us (in this case to women but also to the men) that today the 50 are ... the new 50 .

Lopez, his namesake Aniston and, before her, Demi Moore or Sharon Stone embody those 'new' women who reach physical, mentally and professionally full maturity in a world as slave to the image as that of the show in which, relatively recently, the women were absorbed by a kind of black hole that made them disappear after 40.

But what might seem like an undeniable triumph of female empowerment (horrible word) is likely to become a double-edged sword . To what extent is being at the top of 'power' at 50 is a liberator 'here I am ' or an extra pressure for women to whom life has not given them the opportunities of those beautiful mature muses leading the revolution ? Do we now also have to reach 50 with the physical power of a thirties?

ISABEL SERRANO-ROSA (director and psychologist of EnPositivoSí)

"Women of all ages have to always carry a sign in their mind that says 'I don't get carried away by the prejudices of the society in which I live' because in each age we have to jump over some.

At 50 there are the two most relevant: 1. Once you have menopause you are out of the game and your life becomes a succession of hot flashes, fight against fat and empty nest; 2. On the other hand, you have to be powerful and show that you are not out of the game, you must always look younger than you are, which is a way of not accepting age.

For me, what the 50 really have is that you can laugh at stereotypes and you can enjoy being the person you are. I like to think that we can become wise women who change what they can change and assimilate what they cannot or do not want to change. In addition, there is a discovery of sexuality at this age, of the ability to enjoy life and a curiosity, if you develop it, that breaks barriers.

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I like Jennifer because she seems to go on her own and put on the world by montera , but above all, because I have always liked her music (and she helped me fall in love in her day!) ".

MILA GORRITI (JOURNALIST)

"In my case, I am not only 50 but I just turned 55. You can imagine that the pressures on the physicist seem aberrant to me . We continue to pressure women to be 'superwomen', hardworking, perfect mothers and with a physique that does not accept the passage of time . We live facing the wall, from outside to inside instead of inside to outside. And all this with the connivance of the media (among which I include networks).

Ladies, the passage of time is inexorable, a losing battle, which does not mean that at 50 we are already old furniture, those that no longer serve and those that you can ruin in a storage room. "

NATALIA MEHLMAN PETRZELA, (HISTORY IN THE NEW SCHOOL, NYC)

"The performance of JLo and Shakira was absolutely inspiring and I don't mean the fact that they wore beautiful and strong bodies.

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In a society like ours, in which women often 'become invisible' in most professional sectors when they enter maturity, it was tremendous to see two women like them succeed in a sphere, such as the world of entertainment, So slave of youth and image .

I can come to understand that contemplating two women in their 40s and 50s or 50s who seem to be 30 can intimidate or create more pressure on us. However, the important thing is to remember that they do not represent a model to try to replicate, but an inspiring image of self-expression very difficult to see in women of that age in our day. "

SUSANA GARCÍA (PROGRAMMER, TEACHER EAE AND BLOGUERA)

"For me, seeing JLo or Madonna does not imply any extra pressure , on the contrary, they are a reference. Women like them transmit strength and give wings to those of us who continue to feel young (and we are) despite their birthday.

They personalize an invitation not to stick with what we don't like, to change the rules of the game, not to follow the absurd norms of society based on other times and that do not conform to reality.

We don't want to be JLo, but to see it, it gives us confidence to feel good. It makes us understand that we stepped hard on a land that until now had been told that it was not the most suitable for our age.

I think that women at a certain age (some at 40, others at 50, I for example at 43) begin to have the clearest ideas.

Beauty ceases to be an obligation and becomes a synonym for happiness and strength . I'm 46. I wouldn't go crazy at 35, nor would I want to be 20. I want to be 46 and I want to be the 46 most wonderful woman in the world. And I do not speak of exterior beauty, but of the interior that radiates outward.

I started running at 43 and, in just two years, I had already been able to run eight half marathons. I imagine that if I had not seen women of this age capable of doing so, I would never have dared. "

YOLANDA ERBURU ARBIZU (DIRECTOR OF COMMUNICATION, CSR AND FOUNDATION SANITAS & BUPA EUROPE AND LATIN AMERICA)

"I think we have plenty of debates about women and their appearance, because we return, again and again, to ascribe excessive weight to the physical aspect .

Regardless of the fact that each one feels good in their own way, be it J Lo or whoever, what really takes away pressure and gives us freedom is that the physical aspect ceases to focus the public conversation about women.

I would like this to be news for your professional achievements or your contribution to society . This would boost the social consideration of women. "

ELISA PÉREZ GARABATOS (PR AND DIGITAL STRATEGY)

"Liberation and a lot of liberation. I remember that my mother with 40 years (I am 42) said that she could not wear a skirt that could see her knee, which was not appropriate for her age. Now, with 70, she puts them on and also 'tops' and tights in the gym when, at the age he supposedly 'touched', it was full of complexes marked by a macho and slave society of unattainable ideals for women .

That celebrities dress with 'things that should not according to their age' comes only to apostille what is already an open secret: women do not feel trapped in a stigma that would not let us be us . Headlines that something is not 'appropriate at an age' no longer hurt; They are only to sell controversy on social networks and women. We know it perfectly.

We have advanced a lot. We no longer dress for anyone but us. I don't wear a short or I don't show the spout because I don't like it, not because it doesn't match my age . "

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