The super long "holiday" created by the epidemic has kept everyone at home for a long time, preventing many people from "chopping" consumption, and the voice of "come on quickly, I want retaliatory consumption" is endless.

Data Map: People in Shanghai buy fruits at fruit shops on the street. Photo by Tang Yanjun

After the epidemic? I can't wait now

While many people are still shouting the slogan of "revenge consumption", some have already put it into practice.

Some people heard that Xicha started to take orders, and then called immediately, but was told that the order was already unavailable, so they did not hesitate to place two oversized cups of Starbucks. "Although I can't finish drinking and regret it after taking the meal, it's been too long."

The recovery of express delivery also provided soil for consumption. Some people spend two-thirds of their wages a day; some people want to go shopping because they can't help but buy five dresses over three thousand dollars online in three days ...

Netizens put out Taobao orders

Many people have involuntarily thought of traveling together in scenic spots. Tourists are “full” in many scenic spots, and they have to adjust the tourist flow control measures in a timely manner. For example, the Wugong Mountain Scenic Area in Pingxiang, Jiangxi Province, in accordance with the epidemic prevention and control requirements of the scenic spot, from the 24th, will reduce the number of people in the scenic spot from 5,000 to 3,000, closing the offline ticket window.

Recently, in Gansu, a kebab shop in Lanzhou resumed business. Over 6,000 skewers were sold in one day. Some customers stood for a full meal and simmered 40 skewers for about 2 kilograms of meat. In Zhejiang, Hangzhou Mansion Shopping City The five-hour sales of 11 million yuan have surprised many people and underestimated everyone's enthusiasm for consumption.

However, some people have raised doubts in their hearts. "There must be many people who want to take revenge! But, after so long, you have money to retaliate?"

I want to retaliate, but my wallet does n’t allow it

"In January, the salary was paid, but there was no performance income in February. It may be only the basic salary. I still have to pay the rent." Ms. Wu, who has not yet started construction, said that the current bills have not been paid off and repaid. Must also rank before consumption, "where can I buy and buy."

"After the epidemic, will you retaliate with consumption?" Some Weibo online surveys show that some people answer the question: no. There are two reasons for saying "no": one asks "revenge consumption, what is the revenge"; the other says "it is easy to save money at home".

"The mortgage can be postponed, but it will not be absent," said a parent who attended a junior high school. "Children do n’t have to make money to support their families, we ca n’t. Now the cost of living has not been reduced, but the wages have been discounted a lot and they can be repaid. It is good to get a mortgage. "The parent said that she had uninstalled software such as JD.com, Vipshop, Dangdang, and Taobao tickets on her mobile phone.

"I don't panic if I have enough food in my hands." Many young people in the contemporary age are already accustomed to "moonlight". They consume ahead of time and are truly stable in the epidemic. Those who are laughed as hoarders. "Some second-hand trading platforms have information indicating that some people have overstocked medical alcohol, hand sanitizers, masks, and some daily necessities, indicating that they can be resold to those in need.

For a period of time, the topic of "hoarding up stood up" attracted much attention. A netizen who loves hoarding said that he would not retaliate with consumption, because the hoarding at home may not be completely consumed, just to take advantage of this opportunity to clear inventory.

Refrigerator inventory during the outbreak displayed by Weibo netizens

Luxury goods cannot be eaten, and low-desire life is also good

“Now I find that many previous consumptions are not necessary, and lipstick and cosmetics will definitely be bought less in the future.” Ms. Yuan said that she planned to find someone to buy a long-cherished Burberry shirt after the New Year. But demand has faded. "Suddenly I don't think I want it that much, or I don't think it's worth the money."

Earlier, the "China Luxury Report 2019" released by consulting firm McKinsey showed that in 2018, Chinese luxury consumption at home and abroad reached 770 billion yuan, accounting for one-third of global luxury consumption. Ms. Yuan said that she may not consume as much as before. "At home during this time, I feel that my basic needs are only a little bit."

Like Miss Yuan, some people also said that she has now become a person with a low desire to live at home for more than 21 days. "Now, I ca n’t order takeaway at home. I study and make food by myself. I make coffee and tea by myself. I am used to it, and I do n’t want to spend too much money." Ms. Yuan said that she now eats ordinary meals every day with some snacks. There is no desire to go out or shop in this kind of drama. "

Everyone in the circle of friends cooking

Three wishes for the new year: health, financial management, work

"I want to save money + manage finances in 2020, and I will not be brainwashed by consumerism." Many netizens said that after the epidemic passed, they would never simply spend money on revenge, but on revenge.

"I, like many people, have already full of treasures in their shopping carts, and a lot of good things urgently need to 'pick the grass.' After the epidemic is over, they will be consumed savagely and spend money willfully to solve my 'itch'. .But when I successively received the bank's text message, Alipay's notification, and Jingdong Baitiao's reminder, I knew that I was wrong. "A professional in Beijing coordinates his reflection.

"Because of the epidemic, some factories were shut down, companies were closed, and many people ’s incomes were drastically reduced, but home loans, car loans, credit cards, flowers, white bars, etc. cannot be repaid," he said, and these were debts before the epidemic. During the epidemic, The cost has not been calculated. "This epidemic made me re-examine whether my savings and profitability can withstand the test of a crisis."

"How much cash flow in your hand is enough for you to maintain it for six months? This time people realized the importance of cash flow." Some people analyzed that after the epidemic, the demand for fitness items and health products directly related to health will increase, and people will consider Investment in insurance and wealth management, especially medical and life insurance.

"I'll go to work with revenge first, and then talk about consumption if I have the money." Miss Wu said that the New Year's wish has changed from "taking off the bill" to "family health, learning financial management, and work."

After the epidemic,

Do you want revenge consumption or make money with revenge?

Author: Peng Jing as