I was shocked when I saw the news of "Tik Tok" appeared and occupied a website on our front page, and this indicates the overwhelming popularity of the famous application of dance and singing clips. The amazing “Tik Tok” on the first page means this first concern among people, and it appears in my face whenever I want to search for an application in the Google Store, and it jumps in front of my eyes whenever I open “YouTube”!
The Chinese “Tik Tok” surpassed well-known communication sites such as “Facebook”, “Twitter”, “Instagram” and “Snapchat,” and this was the first in the first half of the past decade. As of 2016, the star of “Tik Tok” The number became one.
According to the Sensors Tower report, the entire young audience is on Tik Tok, and the masses are still participating in huge numbers. This is true because up to 90% of the videos in my WhatsApp groups are all for Tik Tok, and I no longer see anything else.
Tik Tok has been downloaded more than 1.5 billion times, and its number of users has exceeded 800 million, more than half of them are under the age of 30, and 10% of them are in Saudi Arabia. Tik Tok is now the most downloaded app in the world, outperforming all other social media.
From the youth’s point of view, the application is full of joy and fun and is far from the seriousness that characterizes other means of communication (the truth is that I strongly guard the opinions of young people, because I have not seen anything serious on various platforms, all trivial since the dawn of its history)!
The strange thing is that Facebook does not own it despite swallowing this platform for every competitor. The strangest thing is that well-known media outlets joined Tik Tok and created accounts on it, most notably the Washington Post! Yes, it is the "Post" that overthrew the late Nixon and wrote a new history for the press at that time, itself on "Tik Tok!"
The "Washington Post" has achieved success in "Tik Tok" at the age group it targets, and it is nice that the content you provided is not related to the news that it publishes on its pages. Most of the videos are of a humorous nature, what happens in its offices and a few deals with political news.
"USA Today" caught up with the "Post", and when I looked at its content (not from my smart device), I found normal videos that do not have any serious character, and I do not even know what their importance is.
Two do not disagree that adolescents do not buy newspapers or even read newspapers for free, and it is known that they do not care about the content of traditional newscasts and that they come on their favorite applications. Teens went to Tik Tok in search of non-serious content, and some newspapers joined them to give them exactly what they were looking for.
In Arabic: In the equation of this time, newspapers have ceded, and others will give up the principles on which they were based, to give teenagers what they want to see. All of this is in order to build a brand name and reputation on that platform, and reach the audience there, because the goal is to establish and build a business relationship with the "Online" generation!
Tik Tok has been downloaded more than 1.5 billion times, and its users have exceeded 800 million.
Abdulla.AlQamzi@emaratalyoum.com
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