LeLive experiences a storm when launched. Will the concept hold?

• Launched Monday February 4, the chain LeLive has been the target of a flood of critics on the networks.
• This hybrid media between web TV and social network not only had to face technical problems, but was also censored by one of its broadcasters.
• YouTube experts say the format is tricky to handle because it uses both social media and the world of TV.

This is history, a new medium which has given itself the mission of renewing the audiovisual codes. But for now, leLive, a program between Web TV and the social network, which brings together television personalities (Agathe Auproux, Kevin Razy, Michel Cymes…) and YouTube stars (Cyprien, Norman, Hugo Décrypte…) , must face a storm: its launch, Monday, February 4 at 6 p.m., was even more like a shipwreck.

Sound and connection issues initially disrupted viewing. Above all, the show was banned from the Twitch platform, its main broadcast channel, after host Kevin Razi, at the helm for this premiere, used the word "nigger", otherwise known in the United States " n-word ", to avoid pronouncing the word" nègre ", in French.

"Two parallel worlds"

“The concern is that there are two types of audience, two parallel worlds. The youtubers, and the television. These are not the same generations, the same jokes. The humor is not the same, ”analyzes Daniel Ichbiah, author of Devenir Youtubeur.

"It's still a good idea to make lives, but it's a challenge to adopt the codes of the TV platforms, believes Jean-Baptiste Viet, author of Youtubeur, a guide to make the buzz on YouTube . It's still good to go where the young generation is, we know that young people are deserting TV. But technically, they may not have tested the thing enough before. An opinion shared by Daniel Ichbiah: "They aimed too high. When you start a video game, for example, you always test it with a sample of players. Why haven't they tried it out to a small audience? "

On his Twitter account, Vincent Manilève, another specialist, author of YouTube behind the screens. Its artists, heroes, scammers , followed and commented on the horrors of the beginnings of the leLive chain. Tuesday, February 4, he said that the channel had understood the lesson: "Kevin Razy takes yesterday's facts, received an award for the fastest Twitch ban, and they review the tweets not happy. "

It started again: Kévin Razy accepts yesterday's facts, received an award for the fastest Twitch ban, and they review the unhappy tweets

"The right to make mistakes is very small"

Despite the hiccups, the watchword would be to stay the course, once digested the surge of critics. “It is also the problem of social networks, reactions are often too quick, the right to make mistakes is very small. There is always a leader who starts, a bit like at school, and it's the rat race. On YouTube, if you have criticisms, you can correct it. Live, it's different, "observes Daniel Ichbiah, who remains optimistic for the future:" We have already seen catastrophic launches, the Newton from Apple, even Windows from Microsoft, and that does not bode well for the to come up. "

Different codes, complicated management of trolls, this is also Vincent Manilève's opinion: “These personalities come in part from TV and do not really know platforms like Twitch, and the vagaries of interactivity. Kevin Razy seemed lost in front of the cat (and the horrible comments found there). "

Only problem: these personalities come partly from TV and do not really know platforms like Twitch, and the vagaries of interactivity. Kevin Razy seemed lost in front of the cat (and the horrible comments found there) https://t.co/XrzsDmnJJZ

Webedia intends in any case to continue this project of channel intended for the under 35s, live and interactive. “We had two, three concerns, but let those who have never bugged by launching a project of this scope throw the first stone at us! "

Well! Thanks for all your messages! You made us laugh. We had 2.3 concerns but those who never bugged by launching a project of this scope throw the first stone at us! 😇
(We see you the twittos who will release their best stone throwing meme)

And surprisingly, after going wild on Twitter, some internet users have revised their judgment a bit: "After, we can forgive, it's a small independent business, it will get better over time." "

Too bad the launch of LeLive is not phew with technical problems etc ... after we can forgive it is a small independent company it will get better over time

Well I have 0 folowers and this thread will surely not be read but I decided to express myself on my change of opinion on #leLIVE because I think it is important to talk about improvements.

On the Webedia side, a press release to the Parisian also wanted to be optimistic and reassuring: “We are well aware that it was far from perfect. It was not a satisfactory evening in all respects, but there is a lot of complexity in the management of the different broadcasting platforms. This Wednesday at 5 p.m., the first broadcast was interrupted due to a ... technical problem. The hosts asked for "audience indulgence," and announced a future return to Twitch.

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