As the “official communication partner” for the 12th edition of the Emirates Airline Festival of Literature, du, part of Emirates Integrated Communications Company, is taking new steps towards empowering the digital future in the Emirates, by broadcasting the activities of a group of education program sessions that are held on the sidelines The annual festival, drawing on its modern fifth-generation network, will become the Emirates Literature Festival, the first literary exhibition in the Middle East region to broadcast its activities locally through the fifth generation network.
The live broadcast of the activities of the selected sessions to schools across the Emirates will inform the public about the benefits and capabilities offered by the fifth generation network, and its role in empowering vital sectors such as the education sector. Du will download the live broadcast of the dialogue sessions, via the fifth generation network, to a link via the Internet, to be shared with the schools of the country registered in the festival program, so that students can follow the sessions directly.
Du will rely on its long-standing experience in the field of communication as well as the dynamic capabilities of the fifth generation network, which it possesses to broadcast the activities of the "eight days in space" session, which will include Emirati astronauts Hazaa Al Mansoori, Sultan Al Neyadi and Salem Al Marri. In addition, Du will broadcast Through her modern network, a session entitled “Creativity and Innovation” with the Lebanese writer Rania Zughair, and a session entitled “Taking a Position”, in which Ziauddin Youssefzai - the father of Malala Youssef, the Nobel Prize winner, and the social activist in the field of education for girls.
The CEO of the Foundation and the Foundation for the Emirates Airline Festival of Literature, Isabel Abualhol, said: “I never imagined that communication with the most distant schools in the world might be possible .. I thank du’s effort and efforts to achieve this dream, which will enable nearly 100,000 students from Participate with us in the festival, and celebrate space, education and imagination. ”
In turn, the Executive Vice President - Media and Communication at «du», Abdul Wahid Jumaa said: “We are proud to be the official communication partner for the 12th session of the Emirates Airline Festival of Literature, an event that over the past years has succeeded in transforming from an annual literary activity that celebrates the word read It is written to a prominent international literary event that establishes the importance of openness to all cultures of the world, and the necessity to meet and interact with each other. And starting from our position as a national company whose mission is to promote communication and rapprochement between people and societies, we believe that modern technology is able to play a pivotal role in enhancing communication between different cultures and peoples of the world. ”
The Emirates Airline Festival of Literature is an annual literary celebration that is the largest of its kind in the Arab world for the written and spoken word. The prominent event plays a pivotal role in promoting the future progress of the country, by discovering new talents, and finding inspiring ways for aspiring writers to interact with literature in new ways to be enlightened by the power of words.
As the official partner of communication technologies at the event, du will provide world-class communication solutions to the guests and visitors of the Emirates Airline Festival of Literature, and contribute to supporting the vision of rational leadership, which aims to establish Dubai as an innovative global center for culture, heritage, arts and literature.