His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Media Council, confirmed that the announcement of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, that 2020 will be the year of launching towards a comprehensive development of the capabilities and capabilities of the UAE in preparation for For the next fifty years, he places a great responsibility on the local media to develop his capabilities and unify his efforts in preparation for the next stage, so that our media will always be at the forefront a model to provide a sophisticated media message with a distinguished modern content.

This came during a visit by His Highness to the headquarters of the Dubai Media Foundation, where he was received by the Executive Director of the Radio and Television Sector at Dubai Media Corporation Ahmed Saeed Al-Mansoori, and a number of the leaders of the Foundation, where he reviewed his work on Dubai TV, which was the beginning of The foundation was launched from it with its launch by the late Sheikh Rashid bin Saeed Al Maktoum, may God rest his soul in the year 1973, as it opened and began broadcasting in 1974.

His Highness commended the efforts of the Foundation in all its branches and sectors, stressing that Dubai Media Foundation, with its long history of nearly half a century, is one of the main components of the UAE media system, whether through Dubai TV with its various channels, or through Al Bayan and Emirates newspapers today, as well as through its electronic platforms that are a witness On keeping pace with the Foundation for the great development taking place in the media field worldwide, stressing His Highness that this ancient history increases the responsibility of the Foundation towards continuous development, strengthening capabilities and possessing the tools that help it to continue its role in serving the nation and supporting Its strategic goals are in accordance with the vision and direction of the wise leadership and in line with what the society expects of media that is in line with its aspirations and meets its needs.

His Highness said: "Providing content that keeps pace with the times and takes into account the needs of the recipient by highlighting them and highlighting them, and helping them to meet them as a partner in the development process, is one of the basic requirements that must be taken into account in the development process." The utmost of its capabilities represent priorities for action during the next stage, which we emphasized in the first meetings of Dubai Media Council, and we will closely cooperate with all work teams and look forward to their contributions with ideas that help achieve these goals in the shortest possible time frames. "

His Highness, Chairman of the Dubai Media Council stated: “Our goal is to add new chapters of excellence to the record of an ancient media establishment, the foundation of which was laid by the late Sheikh Rashid bin Saeed Al Maktoum, and may God bless his wealth nearly fifty years ago .. What the organization accumulated from Over the course of all these years, it represents a good base for launching towards more achievements in an effort to make it a distinguished position among the ranks of the major global media institutions ... We are all confident in the ability of our national media cadres to lead this development with conscious thought and a future outlook that inspires the Emirates approach to excellence and excellence in all Domains. "

Great development
At the beginning of his visit to the Dubai Media Corporation, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Media Council, visited the central studios of Dubai TV with its multiple channels, and started them at Studio A, which is considered one of the first television studios in the Emirates and was built in 1974 According to technical and technical standards, it has ensured its continuity to the present time, after passing through the past years through many stages of development and renewal in terms of equipment and the latest technologies that have been provided to keep pace with the evolution of the visual media process in the world.

His Highness also visited the central feeding room for media materials, where he got acquainted with the executive director of the radio and television sector at Dubai Media Corporation, the mechanism of work of the chamber responsible for introducing all media materials in various formats and including them in the technical broadcasting system operating with the latest international approved technologies. His Highness listened to a detailed explanation about the mechanism of work of the "main control room" linked to TV stations in all emirates of the country, and through fiber optic technology with the media office of the Dubai government, as the room is the main central point for broadcasting Dubai TV with its multiple channels, through global distributors, in addition to receiving them Satellite signals from various directions for the purpose of confirming the quality of the transmitted image.

At the end of his tour of Dubai TV studios, His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum continued, in Studio (C), a documentary film on the history of Dubai TV since its inception, where he began broadcasting Dubai color TV, and officially opened on the second of December 1974 in conjunction with celebrations The country marked the third national day of the federation, in addition to displaying the most important productions of television programs and works. He also briefed His Highness on the special photography site that is being designed for a new heritage program that is being prepared for.

His Highness also watched a short film reviewing the components of the Dubai Foundation, which under its umbrella includes many platforms, including: "Dubai Channel", which represents the official television channel for the Emirate of Dubai and the official carrier of events and events in Dubai and the UAE, and offers a range of news, political and economic programs, and "Sama" channel Dubai "which expresses the Gulf identity of the Emirate of Dubai through its targeted programs and artistic and dramatic works, the channel" Dubai One "which broadcasts its programs in English, and the channel" Dubai Sports "which was distinguished by its digital broadcast and its transmission to various local, Arab and international sporting events, in addition To channel "Dubai Rasneg", specializing in sports and horse racing and camel and sport falcons. And the channel "Dubai Zaman" concerned with the classics of television business in various categories.

His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum listened during his visit to Dubai Media Foundation to an explanation about the mechanisms of digital broadcasting of the Foundation's content on the Internet, through the institution's "AWAN" application, through which the largest digital library of local and Arab media is available, and provides a unique experience It is one of its kind for the public to enjoy the free viewing of TV content and the programs broadcast by the Foundation in various specialties, in order to keep pace with the Foundation for the global development in the field of broadcasting TV material.

News Center
His Highness the Chairman of Dubai Media Council moved to visit the news center of Dubai TV in Dubai Media City, where Ahmed Al-Mansoori gave a full explanation about the center, which was established in the year 2004 and is located on an area of ​​1600 square meters and what it provides news coverage of the most important and most important developments on the local and Arab arenas as well as developments The surrounding world, through daily bulletins that are broadcast from the studios of the center in both Arabic and English on all Dubai network channels, as well as discussion and analytical programs on various topics and political and economic developments in the region and the world.

Al-Mansouri reviewed the center's work, the mechanisms of dealing with local and international news, and the standards followed in investigating the accuracy of the news and ensuring its sources in a way that preserves the Dubai Media Corporation's credibility and its position as a reliable source to see what the world is going through, especially as the world is currently suffering from the news problem False and spread rumors, as the news center is keen on achieving a head start without slipping into the dilemma of transmitting false or false news, so that Dubai Media Corporation always remains a title of accuracy and credibility and remains at the level of the recipient's confidence in the material and news it provides.

Al-Mansouri said that the News Center operates according to the highest international standards and best practices in the field of news work and television broadcasting, with the use of a wide network of correspondents around the world and cooperation with major news and information agencies in the world, to convey the most important events and provide the viewer with a detailed account of its developments, in addition to the interest of the Foundation Dubai Media provides the center with the latest technologies to keep pace with the great technological development in the areas of satellite broadcasting and image and sound transmission.

Al-Mansouri pointed out that the development efforts do not stop at the end of the acquisition of the best equipment, but they also withdraw to provide the best training opportunities for the technical and editorial staff in the center, to ensure the maximum possible use of the technologies developed in the center, especially in the field of high-quality television broadcasting and precision, editing and processing Sound and video, as well as digital editing programs, where the news editing team and the authors of the programs were provided with modern computer equipment that meets the needs of the news work.

During his visit to the News Center in Dubai Media City, His Highness Sheikh Ahmed bin Rashid Al Maktoum witnessed how the team deals with the news and approach to provide comprehensive news coverage that competes with other news sources and provides the recipient with a balanced approach that is based on neutrality in the presentation, discussion and dealing with regional and global issues From more than one angle and point of view, His Highness stressed the importance of continuing to provide a role model for news reporting that presents the truth as it is for people and helps them to understand developments around them in a manner characterized by integrity and objectivity, wishing His Highness the team work in the center all the time Faq in their message, while his Highness with the staff of the Dubai News Center took memorial photos at the end of the visit to the center.

At the conclusion of the tour, Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of Dubai Media Council, received a memorial gift from the Dubai Media Foundation team presented by Ahmed Al Mansoori, Executive Director of the Radio and Television Sector, which is a historical photo of the first visit of the late, God willing Sheikh Rashid bin Saeed Al Maktoum, may God rest his soul, for the Dubai TV building while it was under construction in 1973.