Can you be "has been" at 25? This is the risk to take when, like Justin Bieber, you start your career at 13. For more than a decade and the release of the album My World , the Canadian artist has been hitting the charts, but in 2020, he can hardly convince. The proof with his new single, Yummy , described as "stillborn" and better reason to "stay single" by Pitchfork, in particular.
However, Justin Bieber had bet big on the new platform acclaimed by the under 25s, Tik Tok. The artist, a follower of Instagram, opened his account there to launch the "Yummy Challenge" and waged in parallel a "desperate campaign" according to the Australian media Junkee to remain number one. Why "desperate"? The interpreter of Sorry had relayed a post in which was explained how to trump the number of plays on Spotify US from abroad. An incentive to cheat that has been seen and the artist has since erased his message.
All tried, in vain
Justin Bieber has not released any album since 2015 and Purpose . Yummy announcing his solo return to the stores. Only, meanwhile, newcomers have appeared, and in particular Roddy Ricch, 21-year-old Compton rapper, who made Tik Tok his kingdom ... until he stepped on Justin Bieber's beds in the top Billboard.
Roddy Ricch has just placed his single, The Box , and his album, Please Excuse Me for Being Antisocial , at the top of the Hip-hop / R & B charts, as the New York Times points out . Yummy is certainly second of the top Hip-hop / R & B, but 13th in Pop, after having started 22nd. We knew him better.
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