We knew a lot about her through her millionaire - in every way - Instagram account. But not all. Until the documentary Unposted (Amazon) was released, which reflects the life of the most famous influencer. By the way, he doesn't want to be an actress ...

There is not a single fragment of the life of Chiara Ferragni (Cremona, 1987) that is not documented in images. Even his childhood can be narrated through the reels of an old Rolleiflex and his mother's homemade videos. The documentary that Amazon Prime Video has dedicated starts and ends precisely with one of those tapes. "What do you want to be when you grow up?" They ask. "Painter," replies the girl. "And what else?" They insist.

What follows are three ellipses that serve as an approach, knot and outcome to Unposted , the meteoric as unlikely trajectory of one of the biggest influencers in the fashion world: from its beginnings with the blog The Blonde Salad until its consolidation as creator of trends, businesswoman, designer and owner of a millionaire emporium that is already studied in Harvard classrooms and that, according to Forbes, has precipitated a change in the business model.

At 32, Ferragni has served as Pantene's global ambassador, collaborated with Dior, Luis Vuitton and Swarovski, and lent her features to a millennial version of Barbie. His wedding with Italian rapper Fedez broke all Instagram monetization records, where he has more than 18 million followers. The documentary, which premiered at the Venice Film Festival, collects in an hour and a half the feats of the influencer who, in a matter of a decade, went from sneaking into the parades of Saint Laurent and Moschino to cover covers and open his own store in Paris. In Los Angeles, where she rubs shoulders with Paris Hilton and competes in popularity with Kylie Jenner, she has already been blessed as the most worthy successor of Anna Wintour.

An advice of instagramer with 18 million followers: «The more sincere the message, the greater its impact»

I DONATE. What did I want to tell in this documentary that I had not already shared on the networks? CHIARA FERRAGNI My whole story, but in a different way. My two facets, the personal and the professional, come together in my Instagram account, but until now I had not disclosed them separately. Everything I show is true to reality, but this time it is not I who holds the camera or choose the angle, but it is the camera that follows me. Was I prepared for criticism behind the red carpet of Venice? Of course. And 95% of the messages I received were congratulations. The most important challenge was to move the audience with a true story and, at the same time, surprise them with fragments of my life that had never appeared on social networks. The result is authentic. There are good times, others worse, but the message is always the same: dreams can come true. And that's where the negative reviews come in, which consider the film a mere promotional device. I can only say that I am sorry to have disappointed those who expected to see more drama on the screen. Some of the experts participating in the documentary, such as Stefano Tonchi, Derek Blasberg or Eva Chen, consider her the trigger for a great transformation in the fashion industry. Are changes coming? When I started on this, just over a decade ago, the industry was dominated by snobs and charlatans looking over your shoulder. Fortunately the situation has changed in recent years. The fashion world has democratized and become more permeable thanks to the internet and social networks. I feel that I am part of a new project, less hermetic and more authentic. Before celebrities and models spoke through their press agencies. Today they just have to take the phone to say what they think and what they feel with absolute freedom. The more honest the message, the greater its scope and impact. How to preserve privacy when life is a succession of stories? It is a question that I have asked myself many times, because it is not always easy to differentiate what is part of your privacy and what can be shared publicly. For me the important thing is not what to tell, but why tell it. If it moves, moves or makes people think, why not? The key is to get out of the inside and inspire others. Authenticity as an antidote of unattainable perfection. Have you already freed yourself from that obsession? No ideal of perfection torments me, but I aspire to the best version of myself. That does not mean that it has no defects or aspects to correct, rather the opposite. Aware precisely of all of them, I try to enhance all that is good in me and take advantage of my virtues. Authenticity comes later and is the result of that inner search. Only when you have managed to connect all the points of your personality can you assume who you are and face the world with absolute spontaneity and openness. In the documentary he reveals the betrayal of his ex-boyfriend, Riccardo Pozzoli, who sold shares of his company behind him. Do you regret any bad decision? Not really, because all those experiences have led me to the place I occupy today. The decisions I made and the people I trusted are part of my own identity. Maybe I should have been more cautious, but I always acted with conviction. From each mistake I learned a valuable lesson and that process has allowed me to be a better person, a better mother and a better wife today. It has been grass of the haters in several occasions. Are you missing an ethical code or a manual of good practices on the Internet? The Internet is a paradise of possibilities, but also a land without law. The big problem with cyberbullying is its invisibility. Many people are not aware of the pernicious effect that a simple negative comment can have. A sentence written in 10 seconds is capable of turning the self-esteem of the person to whom it is addressed upside down. That is why it is important that people know the rules of the game and that they abide by a series of basic rules of coexistence. Why did you decide to give up your wedding exclusive and allow the guests to post the ceremony live? It was not, of course, for lack of offers, which by the way more juicy. Simply Fedez and I were not comfortable with that formula. How were we going to ban our guests from using social media? The situation would have been very uncomfortable and would have generated many misunderstandings. So, instead of a single television channel or magazine, we had a hundred Instagram accounts that offered their own version of our wedding at the same time. What we never imagined is that it would have so much repercussion. Are those who have recognized in Unposted the prelude to a possible debut as an actress wrong? I'm afraid so [laughs]. In this documentary there is not a single interpretation. I have a job that fascinates me and a lot of challenges ahead. It is no secret that I feel very comfortable in front of the cameras and on the red carpets of film festivals, but it is not in my plans to try my luck as an actress. At the moment, the only story I want to tell is mine.

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