If you are a regular on Twitter, you could not miss it: @PepiteSexiste is rampant on the social network by posting almost every day photos of toys, objects or sexist advertising campaigns. Marion Vaquero, her real name, has teamed up with six other accounts or structures from other countries to award palms to the most sexist marketing visuals: these are the “Lazy Marketing International Award”, or # LMIA2019.
“We launched this initiative to show that if sexist marketing is everywhere, the people who denounce it are too. The aim of this campaign is to create a conversation, to show that people are involved, ”explains Marion Vaquero to 20 Minutes .
Naked to sell a burger
Like the late Y'a Bon Awards, which crowned racist remarks, the LMIA tracks the “lazy marketing” of sexist advertisements: necessarily pink toys for girls, packages of cakes for children targeting “moms” "(As if fathers were exempt from shopping for their children ...), a half-naked woman to sell a burger, or this phone case from the brand Zadig et Voltaire, with a punchline designed to inspire confidence ( gloups) all little girls: "Every cool little girl is half a boy". Friendly.
The trophy will be awarded on January 24. Until then, you can vote online for your three "favorites", on 14 images selected by these seven countries: Spain, United States, Germany, Italy, United Kingdom, France, Slovakia. To your mice.
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- Sexism
- contest
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