It's the day for meetings - Pixabay

  • Every first Sunday in January, dating sites record crazy audiences and far above their average.
  • "Love Sunday", swipe season, whatever the name, the numbers at the top each year.
  • Meteorological cause, family pressure and lack of evening, we take stock of this phenomenon and its nuances.

It is well known, and all the honeyed TV movies consumed at Christmas reminded us of it, love can strike at any time and arise from anywhere. However, there are days when more people than usual wait for Cupid to come shoot his arrows.

This Sunday is what dating sites call "Love Sunday". Behind this appellation so start-up nation hides a statistical reality: the first Sunday in January is the most prolific of the year. Number of record registrations, opulence of message sent by users, the numbers are racing as much as the hearts.

Good resolutions and Cupid

The Meetic France group thus identifies that on the first Sunday of 2019, the number of registrations on the application was twice as high as the daily average, and that there was an increase in messages exchanged by + 62% compared to one day classic.

But what are the reasons (that love ignores)? "It's the time of a new year and the search for a new self," analyzes Héloïse des Monstiers, director of Meetic France, who cites the holy trinity of good resolutions: Playing sports - Quitting smoking - Finding 'love. Finally, the dating sites would not be so different as these weight rooms refueling in January before losing crowds.

You will be a couple, my son

Clémentine Lalande, CEO of Once, clarified that the phenomenon is actually part of a much larger timeframe, from Christmas to Valentine's Day. It is during all these weeks that the data of the dating sites get carried away. One of the explanations is all found: "It's winter, it's cold, we often stay at home and we hang out on the Internet", always within clicks of a dating site.

But more than the weather and good resolutions, the reason for such a peak would be sociological. For Clémentine Lalande, the already omnipresent injunction of the couple society would reach new heights during this period: “After the Christmas meal with Tata Nicole who reminded us for the umpteenth time of our celibacy, we are determined to change that. The New Year with friends in couple reminds us too. "

Void Sunday

Contacted, Tinder also tells us to see a peak of activity, from this famous Sunday. The day would mark the start of a six-week period. A record level of audience reached between January 5 and February 13, called " swipe season". Last year, during the said season, the total number of games increased on average by more than 40 million compared to the usual number.

These are the reasons for the period, but why is everything racing this Sunday? "It is generally the first moment of the year when we find ourselves alone and doing nothing," says Héloïse des Monstiers. She takes the example of the first week of 2020: you went out for Christmas Eve on the 31st, devoured on January 1st, went to work Thursday Friday, and went out in the evening Saturday. Then comes the fateful Sunday, where apart from reading this superb article, the activities are reduced to frenzy (of love): "Sunday is an empty day, and a fortiori an empty evening is so there that one carries out his resolutions. Meetic identifies a peak of activity between 9 pm and 10 pm within "Love Sunday".

Love has its seasons

This phenomenon is all the more intense since it renews itself every year: "It has become the meeting not to be missed for singles, they know that this is the ideal time to do the most meeting people and finding the right person, ”enthuses the director of Meetic France.

Clémentine Lalande also points to a self-sustaining aspect: “You will never see as many advertisements for dating applications as at this time of the year. Brands maintain and participate in the explosion of figures themselves, it is not only natural. "

For the chilled singles who miss this frantic click this Sunday, the other big period of the year in terms of dating is summer, indicate all the sites contacted. The desire to be outside, the vacation break, the sun and the idea of ​​a summer renewal before the start of the school year. Reverse causes, same consequences. But anyway, when you love, you don't count.

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