It can be considered a return to its origins, to the platform that saw it born more than a decade ago . Justin Bieber has reached an agreement with YouTube to star in a documentary series in 10 chapters on the production process of his latest album , the first in four years.

It will be available on the platform owned by Google from January 27 under the title Justin Bieber: Seasons , a product that those responsible describe as "raw, powerful and an intimate look" to the world of the 25-year-old Canadian singer, turned into a phenomenon World in the last decade. So intimate that it includes images of his wedding with Hailey Bieber and part of his day to day.

The story of his popularity began as a result of his mother's idea of ​​uploading videos on YouTube in 2007. That's how he entered the world of music and recorded his first album three years later, My World 2.0 . To date, it is estimated that it has exceeded the figure of 150 million records sold.

"When I was starting, YouTube put at my disposal a platform and a community where I could share my music, experiences and moments with my fans," the Canadian wrote in a statement. "It feels great to be able to partner with YouTube for this original documentary series. I want my fans to be part of this trip . "

Bieber joins a large list of characters from the world of cinema and music that YouTube has been capturing as part of its strategy to be noticed in the war of streaming. For the moment, it has kept away from the most structured series of other competitors such as Netflix and Amazon and has focused on "real" content for young audiences, accustomed to navigating between influencers and youtubers revered and enriched by millions of followers.

Ariana Grande, Will Smith, Taylor Swift or Kevin Hart have opted for an alternative platform with a potential for massive growth and in full boom of documentaries related to the music industry . Bieber's proposal is in that line "as we bet to reflect real difficulties and real-life triumphs in our YouTube Originals", in the words of Susanne Daniels, head of original content of the Google subsidiary.

Like most of the content on the platform, the Bieber series will be available in open advertising, and without ads for subscribers to the Premium service, which now sells for $ 12 a month.

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