The Dubai Festival and Retail Department, one of the institutions of the Department of Tourism and Commerce Marketing in Dubai, the organizer of the Dubai Shopping Festival, confirmed that the 25th edition of the festival, which started last Thursday, is the largest in the history of the event, noting that all efforts are combined to make the festival a success in "its silver jubilee."

The 25th edition of the festival, which runs until the first of next February, will witness a program full of distinguished events, including promotional offers, prize raffles, exceptional experiences, branded entertainment and events for all family members.

The executive director of the Foundation, Ahmed Al Khaja, said: "Everyone joins together this year to make the events of one of the most prominent shopping festivals in the world, which celebrates its 25th anniversary, and contributed during its long journey to strengthening Dubai's position as a global destination for tourism and shopping." He added, "We expect the support of our strategic partners to contribute to the success of this session, as it includes a set of exceptional offers that were recently revealed." We will continue to cooperate with our partners to achieve more success year after year, and work together to establish Dubai as a global destination for tourism and shopping. ”

Direct offers

For his part, Stephen Cleaver, Director of Shopping Centers at Al-Futtaim Real Estate in Dubai - one of the strategic partners of the Dubai Shopping Festival, said, “The festival continues to be one of the biggest events in Dubai, as activities continue to improve shopping experiences and promote tourism in the city.” He pointed out that this The year witnesses the first edition of the show, in which Lego sculptures overlap with the "Imagine" show at the Festival Dubai Mall.

For its part, Director of Public Relations at Mercato and Town Center Jumeirah, Nisreen Bustani, stressed that "the festival is one of the most important elements that give Dubai an advanced position among the cities of the world, and it is one of the most important seasons in the sectors of tourism, retail and hospitality." She added that «Mercato» hosts exciting events to celebrate the Silver Jubilee, as it offers direct Italian offers and valuable prizes for shoppers.

Wholesale prizes

As for the CEO of “Arab Motors” Michel Ayat, he expressed his pride in the strategic partnership with the Dubai Festival Organization since the start of the event, noting that through cooperation with the company, the company will launch “Infiniti Grand” raffles, which provide an opportunity to win a QX50, in addition to 200 One thousand dirhams per day, in addition to the major Nissan withdrawals, which include the provision of 33 Nissan cars.

For his part, Executive Vice-President of the Board of Directors of the Dubai Duty Free, Colm McLoughlin, stressed that «the market is striving to provide a distinctive experience for travelers, as Dubai's high capabilities seem clear in establishing its position as the best city to host festivals and international events, and we are confident that this session of the festival will be from The most successful courses ».

Pankaj Kumar, Head of Retail at Jumbo Electronics, said, "The company is proud to be associated with the festival for a quarter of a century to launch and launch innovative offers, value prizes and value-added services for our customers in the UAE."

While Sally Yaqoub, CEO of the Centers at “Meraas” mentioned that “destinations and attractions for families in (Meraas) seek to advance our customers’ experiences towards distinct levels, through the agenda of activities full of activities through our partnership with the Dubai Festival and Retail Organization, as we provide visitors with cards Gifts (Meraas) worth one million dirhams, as part of a campaign to spend and win throughout the festival.

As for the CEO of the National Bank of Ras Al Khaimah, Peter England, he expressed his happiness that the bank is the official partner of the Dubai Festival and Retail Festival, especially in this event that takes the shopping experience to new heights.

For his part, CEO of the National Food Company Group, Iqbal Hamza, confirmed that the Dubai Shopping Festival 2020 has become one of the most prominent annual events hosted by Dubai, and attract shoppers from all over the region, expressing his happiness to present the group's diverse products during the event.

Most successful

The sponsors of the festival said that Dubai's high capabilities seem clear in establishing its position as the best city to host festivals and international events, noting that this session of the festival will be one of the most successful courses.

• 38 days of festival activities that will continue until the first of next February.