The best way to capture talent is to take out the checkbook. And in the wars of streaming, platforms spread virtually blank checks in order to sign stars. Variety magazine has published an extensive report that analyzes this phenomenon, which it subtitles as the million-dollar club in reference to the increasing amount of interpreters charged by this juicy sum for each of the episodes it stars.

They say that Apple TV Plus opened the ban with The Morning Show , where Jennifer Aniston and Reese Witherspoon pocketed more than a million dollars per chapter. It should be noted that the first season of the series will have 10 episodes and has already been renewed by a second installment. But they are not the only ones.

Nicole Kidman in Nine Perfect Strangers (Hulu), Jeff Bridges in The Old Man (FX on Hulu), again Witherspoon and Kerry Washington in Little Fires Everywhere (Hulu), Steve Carell in Space Force (Netflix) and Harrison Ford in The Staircase They will earn at least one million dollars for each of the episodes of the series mentioned.

It is not the first time that these sums are paid on television. The cast of The Big Bang Theory or Friends , who, by the way, also featured Aniston. The difference is that before these figures were only reached in recent seasons , that is, after succeeding and demonstrating their worth with audience data. And not before releasing, as is happening now.

Among the reasons for this salary explosion is the huge number of series that are released every year, more than 500 in 2019 , and the growing competition between television networks on cable, and streaming , struggling to distinguish their productions and attract spectators In this situation, a reputed actor is more effective than any promotional strategy , regardless of product quality.

The prestige acquired by television in recent years and the unanimous applause that certain series have received has also helped. See the first season of True Detective , starring Matthew McConaughey and Woody Harrelson back in 2014. Because as many representatives acknowledge, before the film actors rejected any small screen project.

In addition to Apple TV +, new contestants include Disney + and the next HBO Max. Already established platforms such as Netflix, Amazon and the American Hulu have not been left behind. In fact, the streaming giant has been repeatedly accused of starting this frantic race . Finally, we should also mention HBO and FX.

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