The fact that TV4 was turned off for Com Hem customers is because TV4 - owned by Bonnier Broadcasting, recently acquired by Telia - and Tele 2-owned Com Hem could not agree on a new agreement for Com Hem to broadcast TV4. channels.

Negotiations remain stranded. Com Hem claims that they have been refused to "digitize their customers" and that TV4 has not wanted to negotiate - something TV4 CEO Casten Almqvist calls "a pure lie". He also claims that Com Home "wants to add great things to the deal without paying for them".

Wider context

Olle Lidbom says that it is difficult to understand what Com Hem's desire to digitize its customers really means.

- They have been fuzzy - intentionally fuzzy, I think - by what they mean by a digitization journey. They have a high pitch, but no one I've talked to really understands what it is about, he says.

He also finds it difficult to understand why they put so much money into a conflict on tableau television, a small and peripheral part of today's media landscape, and believes that the conflict is rooted in a larger context, where TV4 has become a symbolic issue for Com Home.

"One drop shot"

According to Lidbom, Com Hem's entire business model is threatened today by changing TV habits, and they are afraid to lose even greater revenue by, for example, Telia not giving them rights to sports broadcasting.

- Com Hem's business concept is that consumers zap around a wide range of different TV channels to find something they want to watch. But young people no longer consume television that way, they watch on demand, on demand, via smart phones and tablets.

In the end, the conflict is a death blow to both parties, says Lidbom.

- Com Home cannot broadcast the TV4 channels, and TV4 in turn loses huge advertising revenue over Christmas. You wonder what they have to win.