Canal + announced Monday an agreement to buy beIN Sports TV rights League 1 for the period 2020-2024. For Pierre Maes, sports business specialist, the Qatari group seems to have abandoned the game, in favor of the encrypted channel.

ANALYSIS

Canal + caused an earthquake on the football planet. The encrypted channel announced Monday that it has bought beIN Sports part of the TV rights of Ligue 1 for the period 2020-2024. "This is a major agreement Canal + is doing a 'double strike', while it looks like beIN is throwing in the towel," Pierre Maes, a specialist in the sports business, interviewed Tuesday morning in the program Culture media.

"After losing a lot of money in France, it looks like beIN no longer believes in this business.Is this a strategy that concerns the whole group? ", says the author of the book The business rights TV football . In detail, these rights will allow Canal + to broadcast two matches per day of L1, including 28 of the 38 best posters of each season, from the next season (2020-2021).

"Mediapro finds itself isolated"

The majority of Ligue 1 rights, including the top ten meetings, were acquired by Mediapro, which had made a smashing entry on the French market (priced at 800 million euros per season). But since this big blow, the Spanish group is slow to specify the outlines of his project.

"Mediapro finds itself isolated and we will see if they can answer the questions of the clubs that see them on Thursday." The clubs were waiting for the outcome of the call for tenders on the TV rights of the Champions League to be reassured (won by Canal + and beIN Sports) The clubs will have many questions to ask Mediapro, "says Pierre Maes.