Big Brother has many eyes, but one voice. The Telecinco program, which is monitored not only by the coexistence of its participants but by the treatment it gave to an alleged violation committed against the contestant Carlota, is a taboo subject for the Mediaset España chain. This Thursday, in the reality gala broadcast, Jorge Javier Vázquez led the space and said goodbye to the audience - he will not be able to conduct the final - but at no time did he rule on a case that has triggered a flight of advertisers who leave the Format.
According to different sources of EL MUNDO, the chain has been clear about it: this topic is not mentioned, neither in GH nor in any other space of Telecinco or Cuatro, this channel that also belongs to Mediaset. This has been transmitted by various middle managers to those responsible for the programs, if in the news or magazines someone would consider addressing this controversy. A meeting focused on the subject has not taken place, but the notices are given and clear. The company itself, Mediaset, is the only one that expresses itself in this regard. In fact, this happened on Wednesday, with the release of an official statement by that group.
This announcement exposes a "denigrative" behavior, but the qualifier does not refer to the attitude that José María, the alleged aggressor could have adopted, nor to the coverage of the chain, after El Confidencial announced this week some recordings in which he shows how the Zeppelin program showed the images of the alleged sexual assault on Carlota , which was recorded continuously in tears and without psychological support during viewing.
For Mediaset, "denigrative" has been a campaign that would have been orchestrated "against 'Big Brother' about events that happened two years ago." According to the audiovisual operator led by Paolo Vasile, "the smear actions are being unfairly fueled from the informational spaces and programs of Antena 3, La Sexta, Onda Cero and some of its vertical portals, to which the newspaper also joins The Reason , with which the publishing group shares the shareholder ". Thus, he has directly accused his rival Atresmedia, who has effectively picked up the case in many of his programs, in the same way as other media outlets outside that brand.
Mediaset also insists that these events date back two years, and that it remains "attentive to the results of the investigation and to the total clarification of the facts, respecting the privacy of the people affected." The chain claims its "firm and proven commitment to all types of abuse " and states that "the case is in the hands of justice, in a process of which Mediaset Spain is not a party or has been called to testify."
The number of advertisers who have left Big Brother in recent weeks already exceeds thirty. In this Thursday's edition, in fact, the telepromotions of the chain abounded, a common resource when trying to fill the advertising spaces.
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