• Television.Nestlé and Carretilla withdraw their advertising in Big Brother
  • Fi Network.One of the Big Brother advertisers withdraws its campaign in response to the alleged violation case
  • Reactions: Coto Matamoros urges "to destroy" GH with an advertising boycott after the alleged violation of Carlota Prado
  • GH.The cruel and complicit silence of Mediaset
  • MomenTVs.The alleged violation that Telecinco should not have allowed in GH

In less than 48 hours there are five brands that have decided to withdraw their advertising from the jewel in the crown of Mediaset: Big Brother . If this Monday Fi Network was in charge of opening the ban, which was followed by Carretilla and Nestlé on Tuesday, MediaMarkt , Nescafé and Desserts last night joined them and announced via Twitter that they were withdrawing their reality advertising after the surge of rejection Unleashed by the alleged violation case of GH Revolution contestant Carlota Prado in 2017.

MediaMarkt Iberia, the Spanish parent company of the establishment chain, responded to the requests of many customers urging them to stop advertising in GH, ensuring that the company "rejects any type of aggression or violent act" and, for this reason, has requested "the withdrawal Immediate advertising of the GH VIP broadcasting strip . "

The message of MediaMarkt was produced in full broadcast of GH VIP: Limit 48 hours and many customers who reproached them through Twitter that their brand remained linked to the program. Like Carretilla , a well-known canning brand, that this Tuesday at noon proceeded in the same way and responded to the requests of its customers for the withdrawal of its advertising, ensuring that they had made the decision to withdraw advertising from this program . However, last night during the broadcast, the brand continued to advertise on the reality show of Telecinco.

Hours before MediaMarkt did it, Desserts Reina proceeded in the same way as other brands. Responding to the requests of many tweeters, the food company also announced the withdrawal of its GH advertising with a brief message: "... after this incident we have decided to withdraw advertising in this program, greetings . "

Like its parent company, Nestlé , the instant coffee brand, Necafé , made the decision to withdraw reality advertising in response to the alleged violation of Carlota Prado in GH Revolution . Without official statement, the brand followed the guidelines of the rest and responded to its customers explaining that Nescafé rejects "totally any type of abuse or gender violence " and decided to withdraw advertising in "these circumstances."

With Nescafé , MediaMarkt and Desserts Reina, there are already six brands that have decided to withdraw advertising from GH - Fi Network , Nestlé and Carretilla - after last week the newspaper El Confidencial made the video of just over 10 minutes public in the that the organization of GH Revolution , the last edition of the anonymous reality show, showed Carlota Prado the alleged sexual abuse suffered by another contestant, José María López.

In the video you can see the young woman in shock and very nervous asking the Super to not show him more than that recording. The Super insists that he see him despite the state in which Carlota Prado was, while denying him being able to see José María López or leave the confessional to speak with a relative. It is even said that for the sake of her and José María López, it is best not to tell anyone about what happened. After viewing the video and not allowing it to exit, the program sends a program psychologist and the cameras stop recording.

In 2017, when the events occurred, the program expelled José María López for "intolerable behavior" and allowed Carlota to leave the house with the possibility of returning. Four days later Carlota Prado, unable to face the outside decided to return. During those days Mediaset and the program only issued three communications informing of the expulsion of José María, the departure of Carlota Prado and another explaining that the young woman had not been expelled from the house but had been allowed to leave without penalty. Carlota Prado returned to the house and the silence was made in Mediaset .

At the end of last week the production company Endemol Shine , international matrix of Zeppelin TV and owner of the Big Brother (Big Herman) format defended the performance of the program in the case of Carlota Prado with a statement sent to Variety magazine. In it, the producer said that she always acted "in good faith" and that the team in Spain followed "all the protocols established for Big Brother" , while regretting that "the conversation in which Carlota was informed took place in the confessional".

After the video was broadcast, the former big brother and winner of the seventh edition of the reality show, Pepe Herrero, Coto Matamoros, brother of the Sálvame collaborator Kiko Matamoros, and the writer Lucía Etxebarría initiated a boycott against the brands through social networks that are advertised in GH. A boycott that seems to have resulted since there are many customers and followers of the program that are urging these brands to withdraw their advertising.

It is not the first that Telecinco and Mediaset live a similar situation. In 2011, the chain experienced a very similar boycott that meant the cancellation of the La Noria program, presented by Jordi González. La Noria ran out of advertisers when Rosalía García , Cuco's mother , an accomplice of Marta del Castillo's murder, sat on the program charging, according to the information given at that time, about 10,000 euros.

The interview caused the rejection of the audience and under pressure the brands that were then publicized in said program withdrew their advertising, forcing the chain to relegate La Noria from prime time from Saturday to late night. The ferris wheel was replaced by The Great Debate , also presented by Jordi González and with a format similar to La Noria, but with advertisers again willing to advertise their brand in the new program.

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