Important events do not pass without passing through the red carpet, the land has been rubbing as if forgotten there for years, the color does not change, and the eyes do not stop looking for it, always surrounded by photographers and cameras that take pictures of people passing through here, and passage here only for artists and celebrities from men of society, The carpet gives them a royal sense of luxury and pomp, of course they are famous enough, but the red carpet lends them a special glow. Talking about a red carpet seems normal, but a long history is hiding behind this red corridor that at once seems to be infinite.
Mat Agamemnon
"Brush up all the way
Our carpet for the ancient monarch
To spread the rug purple
His glory has dazzled time "
In his play "The Tragedy of Agamemnon," the Greek tragedian poet Aeschylus reviews the reception ceremony of Clementinestra for her warrior husband Agamemnon after his battle in the Trojan War. , Tells her that this rug prestige is not worthy of only the gods of dignity and may not walk it except as gods, the rug gives the other awe and Agamemnon wants to carry the crown of glory in humility [1].
Between the feeling of luxury and the red color of the rug was associated with the act of honoring and welcoming, this was two thousand years ago, specifically in 458 BC, and although his appearance came within the framework of creative in the heart of the events of Agamemnon's play, he set himself a place in reality and became an element not to miss the scene of entry Presidents, politicians and celebrities are artists.
| First Red Carpet, Robin Hood 1922 Premiere (Network) |
As if it were moved by magic. After her debut at Aeschylus in the BC era, the red carpet moved to the front yard of the 1922 American film Robin Hood premiere at the Egyptian Theater in Hollywood. The ceremony was organized by Sydney Patrick Grumman, one of Hollywood's most renowned film screeners. Heroes, Douglas Fairbanks, Enid Bennett and filmmakers were the first to pass on the red carpet. .
In her interview with the writer Nora Naji about her view of the red carpet, and as the managing editor of a women's magazine and passionate about following the fashion lines, especially in important artistic events, Nora says: "The red carpet is not just a fashion show, but its history is related to the conduct of gods and kings as told Agamemnon's play then extended its historical appearance through a march not only limited to art, its presence was also accompanied by important events such as the opening of a project, a railway station, or the reception of presidents and kings, or even honored in a small institution, then brushed a red carpet to determine the path of honored persons or Important, the carpet is granted M and a sense of ownership of luxury and this day they are special in one way or another. "
His Excellency Red
The red color acquires luxury and originality from the roots from which it was extracted. In the 16th century, the scarlet color was extracted from the dye of the scarlet worm, also known as "carmine," and was originally the Aztec Empire * in the highlands of Central and South America, in special ways that are diluted to be used for ceremonial textile dyeing. Scarlet-dyed textiles have become a trade rushed by countries in Europe and Asia, but have become a monopoly trade and a source of wealth. High-end textiles were signs of pomp, bright colors confined to the elite, and red was and still aptly royal. [3]
Handmade textiles began to loom strongly in the late 1840s, and with the development of synthetic red dyes in the 1870s, red carpets were easier to manufacture than ever before. By 1902, anyone with a ticket at the New York Central Railway Station could walk on the red carpet installed at the Grand Central Station on the luxury train, hence the phrase "red carpet treatment". The years go on to become Hollywood synonymous with the red carpet in the second decade of the twentieth century [4].
The winner passes from here
Talking about the "red carpet" calls for the Oscars.This brings us back to the 33rd Oscars in 1961, when the red carpet first appeared, dominated the outside of Santa Monica, California, and became a major part of the ceremony to date. ]. The carpet succeeded in bringing a new glow to the passage of artists and filmmakers on their way to the Oscars.Over the years, the area of the carpet has expanded to more than 16,000 feet.It takes days to prepare on the ground, and eventually it is taken away and thrown in the trash and never used again. [6].
The red carpet from Oscars and film festivals did not create parallel events for fashion shows, but it devoted a special space that allowed us to look more closely at the artists' looks at such important film festivals. "Guests at the grand carpet pass through the red carpet on their way to the exhibition hall," said Noura Naji. "This has become part of the organization of the event. In parallel, the space allows the press to cover the event and take pictures of the artists as they pass the red carpet." Because the presence of lights and cameras extends along the carpet, every artist cares about his appearance, and the photos and videos that will be taken and will be immortalized by the press and social networking sites.
Fashion seduction
The highlight of the artists' attracts us to keep looking at their clothes, which is attracting the attention of everyone, to become the first question to ask any artist: "Where do you wear your dress tonight?", And it is gradually becoming a new space to promote fashion. “Many film festivals like Cannes and Venice have stalls or private rooms rented by fashion designers with huge sums of money to showcase their designs to artists to wear on their way to the concert,” says Noura Naji. These are free deals to wear a one-night dress to promote the fashion of these designers, which explains why the names of designers with their eyes at international festivals such as Elie Saab and Zuhair Murad are popular. Like Liam Chopard and Cartier. "
The red carpet now shares the same circle between art stars and fashion shows. It is not a luxury that some people imagine, but part of the culture of star-making. The star must always be admirable, with the assertion that here, visible, he tells cameras with silent gestures: Hey, look at me, do you see how attractive and elegant I am tonight? " Stars and celebrities are synthesized, and if fashion embellishes our clothes, the star's beauty embodies every centimeter in it, its beauty is part of its originality, and the red carpet gives it a golden opportunity to tell everyone that it is still able to attract our attention to it, as simple as once, and provoke controversy again. Fashion is no longer just a garment that is overflowing with pomp, but rather expresses something, the identity and unique image that the star chooses to shine among his peers. [7]
In a parallel spot, away from film festivals, entire parties are held only as a red carpet show, the most famous of which is the Met Gala [8]. Noura Naji told us more about this celebration, explaining to Meydan : At the Metropolitan Museum in New York under the direction and management of Ann Wintour, editor of Vogue Magazine, the highlight of the ceremony is that it chooses a theme each year for the party, and the tables at the party are sold to fashion designers for hundreds of thousands of dollars, whose profits ultimately go to support AIDS research. They are keen to buy tables and call her a number of stars provided that they wear from the deaf Their theme is a golden opportunity to publicize their designs and emphasize their talent as special designers in front of Anne Wintour. The theme of the concert varies every year, often in time for costumes inspired by Gothic art, inspired by Christianity, inspired by princess fashion in tales, and other unconventional ideas. .
There is a challenge for stars, fashion designers, and photographers as well. In an interview with "Chelsea Lauren" about the nature of her work as a photographer red carpet in the most important film festivals in the world confirms that it is a profession that many think is impressive and afford some luxury, but the contrary, the photographer strives to take a special place on the red carpet to take the best pictures, and what happens Photographers have to pile around each other, the best luck for those in the front row, and there is the trouble of those in the third row who should take the best pictures without showing the crowds of photographers in the picture, it is hard, hours of standing to take good pictures of a particular group Of the stars, meanwhile the photographer has to hand P artists to smile and make friends side and dialogues with celebrities held in order to take pictures of a distinctive and exclusive photographer [9].
"It's great to celebrate fashion, but it's also great to celebrate our work, not just about the dress."
(Nicole Kidman)
There are other things to ask me about
The power of the Me Too campaign slightly changed the features of the red carpet. Last year, black dresses dominated the artists at the Golden Globe in solidarity with the campaign and a desire to express their anger in the aftermath of sexual harassment and exploitation cases involving producer Harvey Weinstein. The Red Carpet: “Why are you wearing this black?”, Which author Michael Schulman considers “a radical transformation above the political tone of the red carpet” [10].
The biggest change came in the hashtag of 2015 #AskHerMore, asking journalists to ask more important questions for the artists except "Where do you wear this?". The power of the hashtag has made the questions on the red carpet do not stop at the woman as a model came to boast her clothes, it is fine to ask her about her clothes and other things related to her work, her identity that holds it in this ceremony, she did not come to show off, but came to participate in a large celebration in the name of art Film you work in and belong to. We can talk to artists about things that are of concern to the world, as well as their fashion.
Looking at female artists as models brings us back to thinking about the body, the connotations it holds, the spaces that surround it and the data that govern it. The red carpet reveals the artistic bodies as if they were stripping them, examining them as if we had them, as if their bodies belonged to us. The bodies are subjected to cultural and social analyzes and to anthropological anatomy in which we study our behavior and decipher our identities. Celebrity choices to appear on the red carpet tell us a lot about their identity, their physical expressions and their clothes are a form of non-verbal communication, the body is the mediator between the star's self-identity and social identity [11].
So let's raise the banners
Because the eyes are following us, we can now express positions that we support and issues we win, so the stars think about the few minutes they walk on the red carpet.All the cameras follow us.Then let us express our opinion, let us tell the world some things through our bodies. In her interview with Meydan, Noura Naji emphasizes that some artists use the red carpet lights to highlight specific issues of concern to them: "There are artists who have written on their bodies expressions of support for women's or social movements, and there are those who wear clothes that have written words that oppose certain policies, issues or solidarity." With another, perhaps the most famous example is wearing black at the Golden Globe 2018. ” This type of expression is supported by fashion designer Andrew Gilwix and says it is wonderful to see fashion become a way of expressing ideology, political and societal visions.
Some may see the red carpet as a luxury, a fad and a pretense of luxury that only attracts certain groups who are interested in pursuing artists, but let us agree that every passage on the red carpet now carries a meaning.Each passage confirms the identity of its owner, and confirms its presence among all. The stars need to shine and be surrounded by eyes in a semi-mythical celebration, just a few minutes to bring them back to the limelight. Every smile of the camera carries an identity, each picture confirms that their sunrise is present and their sunset is far away.
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* Native to South America.