In marketing science there is a big difference between advertising and advertising, but what is happening in social media now, is mixing and integration and chaos and «advertising» advertising and soup, the main problem is that this confusion, and this mess, have a direct impact on budgets and pockets, and sometimes health, followers Affected by social media celebrities, who in turn do not care about anyone, they found the opportunity of gold in the absence of time, and seek to exploit them strongly before the heedless!
Advertising is a legitimate right for anyone who wants it, and in any area of business and finance, provided that it does not conflict with the laws and customs of the state, and advertising has known rules and fundamentals, is not a shame or haraam, it is paid value, that is, for a fee, and is dedicated to highlight, or talk The advertiser must be known and known, whether it is an individual, a company, a restaurant or otherwise.
Propaganda is transmitted by individuals, without being asked by the employer, company or restaurant.
They praise a certain thing, place or product after they have tried it, whether it is praise in a speech, council or social media, without getting paid for this praise. More importantly, "propaganda" is not limited to mentioning the benefits. Unlike advertising, it sheds light on the pros and cons, and the disadvantages and advantages, so they are more credible to people, because they are non-financial first, and more explicit second.
What is happening today is a confusion between the two concepts. They never did!
The dangers of this confusion may be low in some goods and restaurants, but they are increasing in medical and cosmetic products and creams, which can cause great harm to many people, and also increase the phenomenon of talking about humanitarian situations that need support and assistance, without certain controls or information. Celebrities get paid even for talking about these cases, which raises suspicion and doubt about this!
There is a clear fraud in the promotion of creams, cosmetic products, and medicinal drugs for the skin in particular. Ingredients, so they often do great harm to people who are allergic to a particular substance, and this applies to many other medicines, although the law strictly prohibits all media, which must obtain a special license in order to publish any product advertisement Medical, only what happens In the media is far from any laws, it's really a mess!
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