A photo with Emilia Landaluce, the column of the day signed by Jorge Bustos, a debate with Antonio Lucas about the suitability of the Cervantes award or a talk by Francisco Rosell about the challenges facing 21st century journalism ... Fifteen EL MUNDO subscribers and their families enjoyed a visit to the headquarters of their newspaper on Avenida de San Luis last Friday , the first meeting in which premium digital product subscribers participate . By the hand of Joaquín Manso and Vicente Ruiz, they learned about the newspaper's facilities, checked their journalists' work first hand and were able to chat and be interested in their performance or in their analysis of the news of Spain and the world.
During the colloquium with the direction of the newspaper, which was held in the same boardroom in which their cover and main contents are decided daily, the subscribers demonstrated a precise knowledge of the history of THE WORLD, now that it celebrates its 30th anniversary : from the vicissitudes of its foundation by a group of journalists from Diario 16 to the most important exclusive of the successive investigation teams of the newspaper. They also showed appreciation for the plurality of their signatures and the genuine informative vibration of THE WORLD.
In addition, the initiative served to know in detail the day-to-day tension of a 24-hour newsroom, the exhaustive monitoring of the quantitative and qualitative consumption of the contents of the newspaper through our leading information web page in Spanish and the criteria that support editorial values in the decision-making process. One of his main concerns was to ask questions about the adaptation of the business model to the new communication economy, through formulas such as the Premium subscription line, which today marks its fourth week with a remarkable success of acceptance by our readers thanks to their commitment to in-depth analysis, impact reporting and combativeness and the vocation of influence that have been the hallmark of the newspaper since its foundation. The last example is the exclusive disclosure of the original document of Franco's will.
At the end of the meeting, the subscribers were presented with a souvenir and the delivery of a personalized cover of THE WORLD.
EL MUNDO organizes visits every two months to the writing of its subscribers that include meetings with its management and its main journalists. In addition, as members of CLUB EL MUNDO, subscribers can participate in cultural events, shows, unique experiences, trips with exclusive activities, participate in discussion forums and conferences or in draws of interesting products. They also have significant discounts at more than 4,000 shopping, hospitality, travel establishments ...
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