Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairman of the Culture and Arts Authority in Dubai, has confirmed that the new cultural vision of the emirate, recently adopted by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Projects, initiatives and action plans that enhance the emirate's presence as a global center for culture, an incubator for creativity and a meeting place for talent.It also reshapes Dubai's cultural landscape and activates the most comprehensive and diverse cultural movement in the Emirate with its various cultural, knowledge and community institutions.

Her Highness explained that the vision establishes a new cultural system in which efforts join forces and integrate with them, towards the establishment of a promising stage of cultural work aimed at creating an unprecedented intellectual and creative renaissance, based in essence on the discovery of talent and motivate creators and provide wider areas for interaction between all intellectuals, whether young or The veterans of the creative history, which accumulated in the corridors of literature and art arenas on the diversity and multiplicity of molds, affirming her Highness that the cooperation of all concerned is the password and the key to success to achieve the goals of the vision as fully hoped.

Her Highness noted that one of the most important projects included in the new cultural vision of Dubai is the development of Al Quoz creative zone, with all its value as a vital center full of cultural activities, which aims to introduce more modernization to support it and expand the positive return of its activities by increasing Creating new spaces to identify more creativity, and giving creators of different nationalities the environment that helps them to unleash their creative energies to enrich the cultural scene, within the framework of the values ​​of the UAE and inspire its rich cultural heritage.

HH the Chairman of the Culture and Arts Authority in Dubai praised the progress made in the implementation of this ambitious project in accordance with the target time frame, praising the cooperation of the concerned government authorities and the strategic partners of the Authority. His Highness Sheikh Mohammed bin Rashid Al Maktoum's vision and the directives of His Highness the need to raise the levels of coordination between government agencies and work in a team spirit, in order to ensure the highest levels of success, for all that is implemented Land of the UAE projects and quality initiatives.

Dubai Culture is leading the development of Al Quoz, in collaboration with Brand Dubai, the creative arm of the Dubai Government Media Office, the Roads and Transport Authority, the Department of Tourism and Commerce Marketing and the Dubai Municipality.

Al Quoz has contributed in the past years to the formation of a unique identity of its own, and its presence was a distinct addition to Dubai's architectural heritage, which has become renowned to become a title blending the modernity of Dubai and its heritage, and has been able to prove its presence in the heart of the creative scene locally and globally, with its transformation into a center of art Art, studios for films, photos, paintings and more.

Cultural destination

The General Manager and Chairman of the Board of Directors of the Roads and Transport Authority (RTA), Matar Al Tayer, praised the development of Al Quoz area, which contributes to highlighting the artistic, creative and cultural works, and transforms the region into an artistic destination for tourists from inside and outside the country. Communication between civilizations and peoples, especially that the UAE embraces more than 200 nationalities, and through the arts and cultures we can contribute to the definition of culture and civilization of the state, and the achievements achieved.

He added: “The technical and cultural character of Al Quoz is in line with the strategic objective of RTA (Dubai Integration), and to achieve this goal requires strengthening cooperation with government agencies and institutions and the private sector, noting that the major challenge in this project is to transform Al Quoz from The Authority will coordinate with the Culture and Arts Authority in Dubai to support the project by giving a creative identity to the area on the campus, ensuring the smooth flow of vehicles and pedestrians, and maintaining traffic safety.

A global destination

“In line with His Highness Sheikh Mohammed bin Rashid Al Maktoum's vision to establish Dubai as a global cultural destination and a pioneer city in the heritage, cultural and creative industries, we are delighted to be part of this ambitious initiative,” said Daoud Al Hajri, Director General of Dubai Municipality. Which will elevate the cultural and creative heart of the city ».

He explained: `` Dubai's vision to make Dubai a platform for creativity and innovation, and to promote the choice of Dubai, a creative city in the Middle East by the UNESCO Network of Cities in June 2018, Dubai Municipality's strong participation in the various components of the project. The Dubai Cultural Initiative, and the development of Al Quoz as a global art destination, in partnership with the Dubai Culture and Arts Authority, the Department of Tourism and Commerce Marketing and other strategic partners, to create a world-class destination for culture, arts and heritage. ”

He added: “Dubai Municipality will support achieving double the number of tourists and visitors to Dubai, attracting 20 million visitors by 2020, and is pleased to contribute to the status of Dubai as a leading cultural destination in the region.”

Creativity Center

Mona Ghanem Al Marri, Director General of Dubai Government Media Office, expressed pride in the strategic partnership between Dubai Culture and Brand Dubai in the implementation of this ambitious project, in line with his strategy to contribute to highlighting Dubai's status as a cultural and creative radiation center. The Al Quoz project will further strengthen the emirate's position on the global map of creativity and expand the private environment that distinguishes it as a vital venue for diverse cultural and artistic activities.

She added: “We are pleased to be a partner in the realization of an important ambition, embodied in this promising project, which is based on a rich cultural and creative heritage, through which Dubai opens a new page in its record of civilizational achievements, and paves the way for a busy phase of work, in a complementary integrated framework. In its efforts to provide a new achievement, it will have many positive fruits on more than one level, both in terms of its value in the development of Al Quoz as a creative center or through its role in raising awareness of this vibrant center of rich intellectual life and attracting attention and visitors to it from within and outside the UAE » . Al Marri explained that the Brand Dubai team, through the experience accumulated over the years in which he organized many events related to creativity and creators, and implemented a lot of creative projects through which he sought to participate in the realization of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Turning Dubai into an open museum will work with the Dubai Culture and Arts Authority to implement a series of ideas in support of the desired goals.

A common vision

Hilal Saeed Al Marri, Director General of Dubai Department of Tourism and Commerce Marketing, said: “In light of the continuous development of the tourism sector in Dubai, the diversity of the attractions and the experiences the city offers to its visitors, which also include heritage and cultural attractions, we share a common vision. With Dubai Culture, we are delighted to collaborate with them to develop and enhance the diverse cultural areas and destinations in the city, which are important elements that attract different segments of visitors. ”

Strengthen partnership

Hala Badri, Director General of Dubai Culture and Arts Authority, praised the importance of the cooperation of government agencies and strategic partners in the success of the project. “Dubai Culture is keen to strengthen our relations with our strategic partners and harness our efforts together in launching innovative projects and activating and implementing them. Within a common framework, which contributes to provide the highest rates of success, and achieve the public interest of the State ».

She pointed out that the relationship of cooperation and partnership that brings together «Dubai Culture» its partners, is the key to the success of the project and the basis for its implementation, praising the commitment of everyone to the tasks and responsibilities, which contributed to the transformation of the idea to the actual reality being worked on at the moment, praising the high professionalism that characterized it The team of stakeholders and partners, the high ambition that brings them together, and the great desire to achieve the best results for the project.

Dubai Culture is leading the development of Al Quoz in collaboration with Brand Dubai, Roads and Transport, Tourism and Commerce Marketing and Dubai Municipality.