1 month from “consumption tax rate of 10%” Strengthen sales of X-mas cakes October 31 18:26
The consumption tax rate will be raised to 10% and it will be one month on November 1st. In department stores in Tokyo, it is expected that more people will enjoy Christmas at home by buying groceries that have a reduced tax rate than eating out.
At the department stores in Tokyo and Shinjuku, we started accepting reservations for Christmas cakes on the 1st of October, two weeks ahead of normal.
Assortment of goods has been increased by 6 types from last year, and products that are conscious of so-called “SNS shine” such as cakes with chocolate in the shape of a large apple and assorted cakes of various colors and shapes are enriched. That is.
A female customer who visited the sales floor said, “After the consumption tax went up, we had more meals at home.
In this department store, sales in September increased by about 20% compared to the same month last year due to rush demand before the consumption tax rate hike, but in October there was the same effect as last year due to the effects of tax hikes and the suspension of typhoons. That means it ’s about 20% below the moon.
Yusuke Nakamura, manager of the Keio Department Store Sales Promotion Department, says, “We want to focus on selling alcohol and hors d'oeuvres with reduced tax rates for Christmas.”