Big Bad Wolf, Dubai's premier discounts platform for book sales, concluded today with 135,000 visitors in the first week of its 11-day event at the Sound Stage in Dubai Studio City.

Visitors to the show received their favorite choices of bestsellers, children's stories, fairy tales and self-help books at 50 to 80% off the retail price, and donated a range of books to be distributed free to children in need through the Red Reader Hood, the show's corporate social responsibility arm. .

This year, the show is collaborating with Dubai Cares to donate books to children in need in Kenya. And knowledge.

“Red Rider Hood is a key initiative in all of our events,” said Mohammed Al Aidarous, Managing Partner of Inc Riddle Book Trading, the organizer of the exhibition in Dubai. This year, we donated 500 books to support the noble goal of the initiative. We are delighted to see the levels of awareness our visitors have about the importance of giving and to play their part in this context.

“Our mission is to improve the world through books, so we work closely with publishers around the world to provide affordable books for people from different social groups, including children around the world. Through our partnership with Dubai Cares, we look forward to providing children with the opportunity to read, enhance their knowledge and develop their skills. ”

Big Bad Wolf also supports local poet Gulmik Khan, who wrote her first book, Flowers at the age of eight, where she will sign copies of her office. All revenues will go to the benefit of supporting children in need through Red Rider Hood.

Commenting on the participation, Dr. Tariq Mohammed Al Gurg, CEO of Dubai Cares, said: “We are delighted to partner with Big Bad Wolf for the first time, and we hope that this partnership will lead to further opportunities for further collaboration. This partnership between the two institutions committed to teaching and learning is consistent and logical at several levels. ”

The exhibition is open until 11:59 pm today and offers three million new English-language books at 50-80% discount on retail price.

The exhibition presented three million new books in English with discounts of 50-80%.

Gulmik Khan signs copies of her office to support children in need.