Instagram has announced the launch of Threads, a new camera-focused messaging application designed to help users connect with close friends.

"Over the past few years, we have introduced many new ways to share visuals on Instagram, and to connect with important people, from sharing everyday moments on stories to visual messages on Direct," said Facebook's Instagram in a blog post. ".

“But for the small circle of friends, we saw that more communication is needed throughout the day, so you can communicate what you do and what you feel through photos and videos.”

To that end, Threadz comes as a new way to communicate with close friends in a dedicated space. The company explained that Threadz is an independent application designed with privacy, speed and close connections in mind. The user can share photos, videos, messages, stories and more with a list of close friends on Instagram.

Instagram explained that the user can control who can access them (Threads), and can customize the experience to focus on the important people, pointing out that the application allows the user to messaging with a list of close friends, and will receive an inbox, and customized notifications.

Similar to the application "Snapchat", which has been Instagram and Facebook behind the reproduction of its most prominent features, the application (Threads) opens directly on the camera, in order to speed up the sharing of photos, videos through the application, it also provides the user to add shortcuts, and on Allows you to share the moment with just two taps on the screen.

Instagram said: “Threadz” offers a new feature called Status where users can see what close friends are doing by choosing an icon, including: Study, and Leadership.

The launch of the new Threads app will be launched worldwide today and is available on Android through Google Play and iOS through the App Store.