At the microphone of Culture Media, on Europe 1, Claire Hazan, director of Europe 1 Studio, explains how the development of off-air audio content can reach new audiences.

A year ago, Europe 1 launched "Europe 1 Studio", its podcast label, focused on the development of new audio formats. Invited Culture media, issuing Philippe Vandel, its director Claire Hazan explains how the emergence of the podcast ended a linear consumption of radio

"The podcast is a way to continue to make radio, but the way it is consumed today, and it will be consumed tomorrow.You listen on your mobile, in transport, you choose content" , she notes.

However, Europe 1 Studio exceeds the only radio offer by offering native content, ie not broadcast on the air. "It's a way to touch other people: people who do not listen to the radio, younger people, people who are looking for other topics, more niches ... With radio, these are two complementary offers . "

New projects

After the success of the 3:56 podcast, centered on personalities who recount their memories of the day the man walked on the moon, and who has accumulated four million plays, the 2019-2020 season of Europe 1 Studio provides many novelties.

"We have a lot of projects in our incubators, including one on the video game.He will tell the stories of the creators behind the cult games," says Claire Hazan. "We also have a project on justice: lawyer's stories, we will immerse you in the heart of the relationship between a lawyer and his client". And finally, Paris-Match Stories , in partnership with the famous magazine, available from November. "These will be unknown stories about cultural and political personalities, slices of life told by the Paris-Match editorial reporters who have seen them."

Finally, the cult program Europe 1, At the Heart of History , is back in podcast, up to three episodes per week. The historian Fabrice d'Almeida, who officiated the previous season, will be replaced by a new voice.