Big Bad Wolf, the popular platform for the largest discounts on book sales, will open again in Dubai on Thursday.

The exhibition at Dubai Studio City will welcome thousands of book and reading enthusiasts in the region, allowing them to select from over three million books.

Since its establishment in 2009 in Kuala Lumpur, Malaysia, Big Bad Wolf has visited a number of Asian cities, including Jakarta, Manila, Cebu, Colombo, Seoul, Yangon, Karachi, Bangkok and Taipei, to re-enter the UAE. Last year, it attracted more than 150,000 visitors from book lovers and reading enthusiasts.

Big Bad Wolf offers over three million new English-language books of all categories with discounts of 50-80% off retail prices available at bookstores. The exhibition is open to visitors 24 hours a day for 11 consecutive days starting from 9 am on Thursday, until the end of its activities at 11:59 pm on Sunday, 20 October.

Book lovers and reading enthusiasts can also visit the website to have the chance to win exclusive tickets to the VIP event next Wednesday, the day before the exhibition is officially opened to the public.

Mohammed Al Aidarous, Managing Partner of Ink Riddle Book Trading, the organizer of Big Bad Wolf in Dubai, said: The VIP Pre-Opening Day, where VIP Day offers guests the opportunity to excel in their favorite book options before the crowds arrive during the first days of the exhibition. ”

The exhibition is organized with the support of the Mohammed bin Rashid Al Maktoum Knowledge Foundation, in collaboration with the National Media Council, Dubai Production City, Dubai Studio City and Dubai Cares. With its new edition in Dubai, Big Bad Wolf will offer a wide range of best-selling books, novels, business books, art and design books, as well as a selection of books for children ranging from magical book technology to diverse activity books.


The percentage you reach

Discounts on books

Miscellaneous exhibition.


A visitor of lovers

Books and enthusiasts

Reading they visited

Last year's show.