Pay attention to mobile phone company "up to 50% off" advertisement Consumer Affairs Agency September 26, 17:59
With the introduction of new rules for mobile phone charges starting on the 1st of next month, some mobile phone companies are displaying their device prices as “up to 50% off” in ads for new price plans. The Consumer Affairs Agency called for attention because it actually costs more than half.
In line with the new rules for mobile phone charges starting on the 1st of the next month, some mobile phone companies will purchase the terminal price in 48-month installments and replace it with a new model after the 25th month. Announced price plans such as exempt
The Consumer Affairs Agency actually uses a program of several hundred yen every month to receive an exemption from payment for the terminal price displayed as "half-price support" or "up to 50% off" in advertisements of these plans He pointed out that there is a fee, and that old models are collected and cannot be traded in separately, so that it will eventually cost more than half the price.
For this reason, these advertisements have been called attention because they may be misleading to consumers, and we also asked mobile phone companies to provide easy-to-understand displays.
“We want consumers to look at advertisements and understand the actual burden before making an application,” said Shinko Ito of the Consumer Affairs Agency. I want you to work on. "