All for sale
“A humble reaction to the news of Zavorotnyuk’s state of health:“ Pray to God in His power and perform miracles ”- does not produce clicks and does not accelerate traffic. Whereas the journalistic greedy curiosity at the deathbed very accelerates traffic. For a serious illness of a famous person - it catches. A catching effect exacerbates the relative youth of the patient, as well as the fatal nature of the alleged cancer. Cancer in general is a mysterious and incomprehensible disease and occupies the minds, just like a grave of mystery fatal. Clicks are guaranteed. "
The disease that defeated the famous artist A.Yu. Zavorotnyuk is obviously very heavy. Zavorotnyuk is on his bed unconscious. It’s unfortunate, but it happens with many. Dashing disease does not make out neither age, nor talents, nor popularity.
She and her family can only sympathize. “Only” - because there were no specific requests for help (money, medicines, transfer to another clinic, where hopeless patients are resurrected), her relatives, who probably knew the history of the disease better. They know better.
But media workers think differently. A humble reaction to the news of Zavorotnyuk’s state of health: “Pray to God in His power and perform miracles” - does not produce clicks and does not accelerate traffic. Whereas the journalistic greedy curiosity at the deathbed very accelerates traffic. For a serious illness of a famous person - it catches.
A catching effect exacerbates the relative youth of the patient, as well as the fatal nature of the alleged cancer. Cancer in general is a mysterious and incomprehensible disease and occupies the minds, just like a grave of mystery fatal. Clicks are guaranteed. No wonder oncologists were so excited and filled with medical comments.
Only V.V. Zhirinovsky: “They discuss the diseases of famous people. First, they discussed Zhanna Friske, now Anastasia Zavorotnyuk. She has not died yet, but everything is already being discussed. Razin (producer) - you need to chase up such producers. You are reporting to be referred to. You have no right, it's mean, you spit in the family. We have Art. 24 in the Constitution: it is forbidden to disseminate information about the personal life of citizens. But no, they are discussing day and night. It is indecent and monstrous. " As the Duma said in the 1990s, "Zhirik alone will tell the truth."
Perhaps V.V. Zhirinovsky, pushing for the eighth dozen, he himself feels that "I am standing near the boundary, it’s bad to transgress it," and applies media freedom in this matter to himself, but this does not make his statement inappropriate.
For, when “Let them speak” is proclaimed, it is not bad to try on this speaking to yourself and your loved ones. Two years ago, I was in intensive care with severe pneumonia; at some point, the doctors advised my wife to be ready for anything. But only relatives, close friends and bosses at work knew about my condition: it was necessary to somehow explain my absence. At the same time, everyone was asked not to share this information. Having come to my senses, with gestures (I could not speak yet), I confirmed the correctness of such a decision.
When you lie in what your mother gave birth and is all studded with pipes, public interest is completely unnecessary.
But I’m generally a misanthrope, suppose my case is not typical. However, in the spring of this year, the disease twisted the writer D.L. Bykova. Which is ours everywhere and wants to be a bridegroom at every wedding and a dead man at every funeral. But, as it turned out, not on their own. When he was dragged from the other world, he was quite silent about his illness and did not need publicity at all.
To draw a line, two points are enough. If so different people, like D.L. Bykov, in this matter they showed rare unanimity, it can be assumed that others (as well as their relatives) in such cases would prefer to do without advertising.
They may say that in the case of celebrities - with Zavorotnyuk, Friske, Nachalova - the audience urgently requires a show by the bed. The answer is simple: smack. In the end, no one promised to entertain the audience with a spectacle of their own death. The spectacle of his own serious illness is also not promised.
Many years ago, the Soviet people (on the sidelines, of course) were unhappy with the veil of secrecy surrounding the health of leaders. Only when their deaths were reported, it was possible to find out what was unclear what the soul was holding on to. Moreover, if with the leaders this could still be explained by the technology of power, then modesty took place simply with Soviet noble people who did not have a special relationship with the authorities. So it was rather a delicate attitude towards dying. Then, in general, the motto “Everything for sale!” Was not welcomed, the administrative-command system was alien to the market, and even less welcomed in the event of a serious illness.
Imagine how on central television on a talk show friends, colleagues and neighbors discuss the health of L.I. Brezhnev or Yu.V. Andropov (and at least KI Shulzhenko), and you’ll think that in the complete impossibility of such a show under S.G. Lapine also had a positive side.
The author’s point of view may not coincide with the position of the publisher.