London is celebrating the UAE's artistic experience at one of the world's biggest creative events, where the Heritage Council for Contemporary Crafts, hosted by the Namaa Foundation for the Advancement of Women, hosts the UAE as a guest of honor at the London Design Fair for the first time in the country's history. , Which takes place from 19 to 22 September.
The Heritage Council unveils its first-ever range of products, offering 12 exclusive collections of its products, which translate its vision to provide global platforms for cultural and artistic exchange, with the aim of empowering women through crafts. .
Reem Bin Karam, Director of the Nama Foundation for the Advancement of Women, said: “The UAE's choice this year to be the guest of honor of the London Design Fair reflects the country's global position in the field of design and crafts support, presenting it with contemporary technologies and techniques, and expresses the efforts led by Legacy in the field of traditional and contemporary arts and crafts, and its role in the sustainability of crafts through the preservation of local heritage, and the involvement of young generations in this, in addition to the creation of new opportunities in various international markets, all of which contribute to the economic and social empowerment of women through crafts ».
Jimmy McDonald, Director and Founder of the London Design Fair, said: “Each year, the London Design Fair chooses a country to be the guest of honor, with the aim of highlighting innovative activities in the creative community and its designers. For a long time, we have been watching the Middle East, especially the UAE, with its ambitious plans to develop its creative sector. ”
Earthi brings his approach to contemporary craftsmanship by designing his own stand at the 40-square-meter London Design Fair, where he introduced elements and materials inspired by Emirati heritage and modern designs that embody sustainability concepts through the use of recycled and environmentally friendly materials.
The pavilion will showcase the traditional handicrafts made by the craftsmen of the Council's Badwa Center for Social Development. Enjoyed by Sharjah and UAE.