Young faces .. Stars of the screen «Sama Dubai»

Sama Dubai TV and the Digital Media Department in the Dubai Media and Broadcasting Sector (DTV) have announced the numbers of TV viewing rates and digital and television follow-up statistics for the Sama Dubai Summer Program 2019 Summer Course, which was launched on July 10, during which young Emirati faces were shown to have a clear interaction. From the audience.

The course included a series of new programs, which were broadcast for the first time and produced in Dubai TV studios with multiple channels, in addition to a range of live coverage, which accompanied the 22nd edition of the DSS with its various activities and performances, in addition to a bouquet of renewed seasons that received high follow-up sessions Past programs, according to the results of studies and statistical figures conducted by specialized agencies.

Meet all tastes

Hamed bin Karam, Acting Senior Director of Local Programs, said that the national media competencies have been able to translate this trend into programs that meet the tastes of all categories of the audience. The channel has always supported the Emirati youth and the UAE TV producer, as the public interacted with many new youth programs, in addition to the new Emirati media faces, which managed to draw attention to their excellence in this type of spontaneous and direct programs.

Bin Karam drew attention to the new program presented at the 2019 summer program, where the audience followed the “Amazing Summer” by introducing children: Yusuf Al Ali, Mira Al Naqbi, Aisha Al Obaidli and Alia Hareb on a full hour of television from Modhesh Entertainment City. Dubai World Trade Center (DWTC) and the new social talk show “Tawasul” have been broadcasting with broadcasters: Alia Al Mannai, Ibrahim Estadi and Mohammed Al Shehhi, and the sponsors of the paragraphs: Maitha Ibrahim, Rehab Al Muhairi and Waleed Al Marzouqi, including many different paragraphs.

He pointed out that the program «eight eight» with broadcasters: Ghanem Al Shamsi, Hanan Al Balushi, Marwan Al Shehhi, Nabil Ayoub, Zainab Al Ajmi, and Sarah Al Balushi, opened dozens of diverse youth topics, including tourism, sports and social arts, technology news and science, reflecting the spirit of youth The way in which a particular topic is presented is the talk of young people in this period.

The new program “Al Baraha” from Laila Al Maqbali, as a daily evening throughout the week, to highlight the aspects of the Emirati heritage, whether marine or land or heritage of the people of Jubaila, with a focus on the customs and traditions inherited in the summer.

Top Watch

For her part, the Director of Digital Media Department in the radio and television sector, Heba Al-Samt, confirmed the success of the programs of Sama Dubai Summer Channel 2019, in terms of digital follow-up through the application of «Awan», the leading digital platform in terms of broadcasting, digital content and video-on-demand services. In the programs that received the highest ratings during the 2019 summer program on Sama Dubai channel, the overall viewership rates were divided into several categories including UAE nationals and Arab residents, while the ratios were divided between males and females, to ensure more accurate and credible results. The percentage of UAE nationals viewers of Sama Dubai TV programs recorded good follow-up rates, led by Tadawul Economic Program, presented by UAE media Marwan Al-Hal (3.7%), while 1.6% achieved both sports news and Emirates news, and each of the programs: Al Baraha, 12 Eight, Hala Weekend, and Narration of Memory, as well as serials and dramas that were screened in the same period, while the recurring episodes of the popular cartoon series achieved 1.1%. As for the programs that received good follow-up for the Arab resident viewers, the program for the first time achieved a rate of 1.9%, while the youth of today, and the UAE read 1.3%, while 1.2% achieved both sports news and Emirates news. Hala Weekend, Sanad and Freej, and Tadawul received 1.2% of the viewership.

Awan Platform

With regard to cross-platform viewership and the application of digital Awan, the program «12 Eight» achieved 5175 views, and «continue» 2316 views, and «Bara» 1255 digital views.

• The course included a series of new programs broadcast for the first time.

• Summer 2019 programs carried the character of innovation and innovation and youthful views.