She has been nominated for ten Grammy statues and won five astronaut statues at the MTV video music award. She has been one on the Billboard Hot 100 list of 44 songs, as well as the - as the first rapper ever - award for best female hip hop artist at the American music gala BET Awards - four years in a row.

But now it's finito. At least according to the tweet Nicki Minaj posted during Swedish evening Swedish time. A tweet that made fans grieve and the music press asking if she was serious.

Not alone in saying goodbye

At the same time, “now is over” advertising is hardly something new. Black Sabbath, Jay Z, Adele, Lilly Allen and Avicii. The list of the artists who have announced that they are taking a break and completely or temporarily stepping away from the limelight can be made long and transcending genre.

- You get a little cheated when it comes to these types of advertising. Generally speaking, in the music world, this has happened so many times that bands and artists have to leave, and then that reunion tour comes about four times, says the music journalist and Music Guide in P3's program manager Tina Mehrafzoon.

- But it is clear that this kind of advertising means something negative with the artist. Whatever the reason, there is something in the moment that the artist is in that does not work, she continues.

Strong reactions from the fans

Although it is so common for artists to actually pause or shut down, the decisions generate strong feelings for their fans. On social media, people print their dismay following Nicki Minaj's message. Is it more important today than in the past that artists publicly say thank you and goodbye?

Yes, Tina Mehrafzoon believes that the furious fast pace that prevails in the music industry today makes that kind of transparency more important. Not least because social media has enabled much closer relationships with the artists than before.

- Since one can now be so much closer to one's favorite artist and the artist can always be in one's consciousness via social media, one becomes very flustered and reminded that nothing is ever present when this type of message arrives, she says.

Do you think Nicki Minaj will come back?

- Yes, to a hundred percent. I mean, she's an artist. It's not like she's going to saddle up and become an accountant.

Later on Friday afternoon Nicki Minaj's original tweet has been removed. At the same time, she writes in a new tweet that she will discuss her decision to retire more extensively in her pod, Queen Radio.