Generation Z, iGEN or the smartphone generation as it is also called is a term for those born between the mid 90's and early 2000's. The exact years in question are not entirely determined, but Rikard Molander, analyst at the Cairo feature analysis company describes the generation as those who are too young to remember the September 11 attacks in 2001.
In a new report, the company has analyzed the young generation.
- Different generations are shaped by different experiences and different events. The theme of the report is how things have affected generation Z and how they will affect the future, says Rikard Molander.Cares about money
The American business magazine Forbes writes that Generation Z was a child during the global financial crisis of 2007 to 2008 and looked after parents who were struggling with the family's economy. Something that may have contributed to a greater awareness of the importance of money, and made Z more money-driven and secure his own future.
In the media, Greta Thunberg has become an outward face for the young people's struggle for a better climate, but on the whole, few from generation Z are politically involved. When MTV undertook to name the new, young generation in 2015, the channel chose The Founders. The motivation was that the young people blamed previous generations for destroying and dismantling society, which now has to be rebuilt.
- There are a bunch of people who are environmentally engaged, but they are not a majority, they are a large minority, but many prioritize otherwise. The largest group is not politically engaged at all, for them it is more about securing their own future.Moral issues engage
Instead of just the climate issue, there are questions about morality that arouse the greatest interest, where it is considered important to set clear rules for what you can and cannot do. You must not be near without consent, you must not market exploits and games and you must not let your children behave anyway.
As many as 73 percent have stated that they have anxiety problems, which is almost a threefold compared to how generation X responded when they were the same age. Many of the respondents believe that this is because they compare too much with others.Another view on the internet
Generation Z is also the first generation to be born into the Internet and smartphone era. Since the previous generation Y saw the internet as a fun and exciting world, it is instead everyday for Z. The big difference between how the two generations look on the internet is that generation Z is more likely to divide the internet and social media into different compartments.
- Generation Y looks on social media as standing on a stage, where the followers are an audience. Generation Z instead sees its followers as a family and its sphere. They are more careful about the right thing in the right place. You can be silly on Snapchat with your friends, but you can't be on Facebook, says Rikard Molander.