Generation Z grew up during the global financial crisis of 2007 and 2008, which, according to Forbes business magazine, has made many of them more driven by money and a safer future. Something that definitely fits in with the 22-year-old TV star, model and entrepreneur Kylie Jenner. At age 21, she became the youngest billionaire ever, according to Forbes. This is thanks to the own cosmetics company Kylie cosmetics that Jenner started in 2015.
Two years in a row, in 2014 and 2015, Time magazine listed her as one of the most influential teenagers of the year due to her huge popularity in social media. On Instagram, she has one of the world's largest accounts today, with her 144 million followers.
Kylie Jenner runs a successful company. Photo: TT Billie Eilish
When Eilish was 14, her debut single Ocean Eyes was released on the music platform Soundcloud. Since then, she has grown tremendously in popularity and right now her song Bad Guy on the Billboard Top 100 list is first place.
With his pop-gothic appearance and dark lyrics, the 17-year-old has become a strong voice for a large crowd of young people who feel they lack a future. According to a survey by the analyst company Cairo's feature, as many as 73 percent of those interviewed by generation Z have stated that they have anxiety problems. Eilish himself is not shy about the subject and has opened up about his depression in several interviews.
Billie Eilish at the Glastonbury Festival 2019. Photo: AP / TT Greta Thunberg
Generation Z is the first generation to be born into the smartphone era. Throughout their lives, they have been exposed to a constant news flow about the world's injustices and challenges. Some feel that they cannot influence their future, while others activate themselves to change it.
One year ago, 15-year-old Thunberg sat outside parliament to school strike for the climate. The campaign inspired not only young people in Stockholm, but all over the world, to do the same. Today she is one of the most prominent climate activists in the world.
Greta Thunberg takes the boat across the Atlantic. Photo: TT Malala Yousafzai
Another political profile of the Z generation is Pakistani Malala Yousafzai, who became world famous for her fight for girls' right to education in Pakistan. Because of her work, she was subjected to an attention-seeking murder attempt by the Taliban when she was 15 years old.
Yousafzai was only 17 years old when she became the youngest person in 2014 to be awarded the Nobel Peace Prize. In addition, she has been awarded several international awards and co-authored the autobiography I Am Malala.
Malala Yousafzai visits Skavlan Photo: SVT Zara Larsson
Swedish pop star Zara Larsson became known as a 10-year-old when she won the TV4 program Talent 2008. Since then, her career has only pointed upwards with list tops both in Sweden and internationally.
Larsson has also been in the limelight many times for her political positions on various issues, which has made her a great feminist profile and role model for many young girls.
Zara Larsson Photo: Fredrik Sandberg / TT Yung Lean
Swedish rapper Yung Lean, or Jonathan Leandoer Håstad as he is really called, broke through as a 17-year-old in 2013 with the song Ginseng Strip in 2002. He was one of the first to establish himself in the sub-genre Cloud rap where his lyrics are often about drugs, depression and loneliness.
Since the breakthrough, Yung Lean has released six albums, toured the world, modeled for Calvin Klein, launched a clothing brand and collaborated with artists such as Gucci Mane, Frank Ocean and the dance company Cullberg Ballet. The 23-year-old is rarely afraid of breaking the hard hip-hop person to show a more emotional side.
Young Lean Photo: SVT