Nespresso, in collaboration with the Swedish bicycle manufacturer Vélosophy, has unveiled a 300-capsule bicycle after recycling.
Although Nespresso and other brands selling coffee capsules have taken over the world of coffee, they are not universally popular.
Although Nespresso capsules are made of aluminum, they cannot be recycled inside normal plants and must be assembled by the company itself.
The bicycle project aims to inspire Nespresso customers and customers to follow the capsule recycling system.
"Through our collaboration with Vélosophy, we show coffee lovers the ability to recycle Nespresso capsules made of aluminum," said Nespresso CEO Jean-Marc Dufoisan.
Using recycled capsules to make bicycles, Vélosophy combines “sustainability and elegance to create a truly meaningful experience,” Duvoisan added.
The bike has a glossy purple color for the Nespresso Arpegio coffee capsule, and the rolling stock design features a coffee capsule bell and a basket that serves as a cup holder.
“We are proud to have been involved in creating a bicycle that will accommodate the needs of the future,” said Jimmy Ostholm, executive director and founder of Vélosophy bikes.
The RE: CYCLE model is priced at 1,290 euros (about $ 1,443), and a thousand limited edition bikes are currently available for purchase.
According to the statement, Vélosophy will donate a bicycle for every bicycle it sells for "a schoolgirl in Africa to improve her access to education."
In 2016, the German city of Hamburg banned coffee capsules from government buildings in an attempt to become more environmentally friendly.
A spokesman for the Hamburg government said the coffee capsules contained 3 grams of waste for every 6 grams of coffee.
However, Nespresso points out that its capsules are fully recyclable and its recycling scheme is available in more than 53 countries, according to a statement.
It is worth noting that some coffee capsules cannot be recycled because they contain plastic.