With the conclusion of the 22nd edition of the Dubai Summer Surprises, which saw exciting promotions and entertainment events over six weeks, a group of prominent retailers expressed their happiness that this year's edition will help boost sales and increase the number of visitors to shopping malls in Dubai.
Dubai Summer Surprises (DSS) is one of the most important annual events organized by Dubai Festivals and Retail, in collaboration with its private and retail partners.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail, said: “Dubai Summer Surprises continues to position the city as one of the top tourist destinations during the summer, and we are grateful to our strategic partners for their continued support and contribution to the success of the surprises. By focusing on the promotions offered by the shops, as well as highlighting the activities and entertainment offers that make Dubai the ideal destination to enjoy the summer vacation ».
Supporters assured «surprises» that the activities of the 22nd successful session, provided the retail sector in Dubai with a growth in sales, and contributed to the rise in the number of visitors and tourists from different destinations.